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8 best brand monitoring software to grow your brand in 2025

Sprout Social

Conduct deeper market research to uncover opportunities and get critical industry insights to stay ahead and master your competitive landscape. According to The 2025 Sprout Social Index , nearly three-quarters of consumers expect a response within 24 hours or less. Real-time alerts: Speed matters in social media.

Branding 103
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IAB expects digital advertising growth to slow considerably this year

Martech

year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. Indeed, the highest-growth channels in the 2025 projections deliver video and full-funnel opportunities from branding to commerce. Why we care.

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How to Do Market Research: A Guide and Template

Hubspot Marketing

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

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An open letter to CEOs and CFOs about GTM

Martech

The insights from these conversations, along with our collective experiences in 2023-24 and the anticipated volatility of 2025-26, led me to write this open letter to all of you. As we move into 2025, it will be important to wrap our collective heads around facts that some may not like but that no one can dispute.

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6 Marketing Strategies That Will Help Your B2B SaaS Company Stand Out

Marketing Insider Group

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth.

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25 Best Blog Niche Ideas (Data Study)

Backlinko

Check out our methodology below, or skip right to the “top blog niches of 2025. Now, let’s explore the top 25 blog niche ideas for 2025. Artificial Intelligence (AI) In a surprise to no one, AI is the #1 blog niche for 2025. Despite the relatively modest $1.24 But youll need to bring your A-game.

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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

Client Priority #5 | Multicultural Priorities Rising Additionally, while multicultural marketing remains the smallest segment, its importance has doubled from 5% to 12%, signaling Brands' increased focus on diversity and inclusion.