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Your Comprehensive Marketing Ops Career Guide for 2025

The Marketing Operations Leader

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week.

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2025: The Year of AI-Ready Data!

MarketingOps

If 2024 was the breakout year of AI, 2025 will mark the beginning of widespread enterprise AI adoption – And this means : We need to be ready. However, focusing on segmentation issues in 2025 can pave the way for more effective, data-driven strategies, and ultimately, a stronger foundation for success. Hire Pivot Now

CRM 147
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5 ways to get your B2B buyers to care in 2025

Martech

B2B marketing in 2025 is not for the faint of heart. But it’s not just marketers feeling the pressure your customers are, too. Example If your company is a marketing automation platform, instead of claiming, “We solve all your lead generation problems,” try “We know B2B lead gen is tough right now.

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What are marketers’ investment priorities as 2024 winds down?

Martech

Among the topics we cover in this 12-minute episode: What marketers will look for from marketing automation platforms in the future. The varied applications of AI in marketing organizations. Why Juliette thinks authenticity will be a focal point for marketers in 2025. Processing.

CMO 126
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Companies are replacing more martech, focused on integrations and APIs, and still expanding their stacks

Chief Martec

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. 31% replaced their core marketing automation platform. P.S. Please take on our gen AI survey for Martech for 2025 and get that bonus AI martech landscape.

B2C 115
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How to gear up email for a strong finish to 2024

Martech

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it.

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New partnership integrates Canva’s design capabilities into HubSpot

Martech

Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources. HubSpot focuses on many of the same teams, which use HubSpot as a CRM , marketing automation platform and more. HubSpot users can enable the integration here.