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The hidden costs of martech sprawl and how to overcome them

Martech

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. They bet on potential, knowing some investments will transform their business while others might never find their purpose. This strategic foresight can spark transformation.

Transform 109
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The future of the martech stack and marketing operations is ‘unstructured’

Martech

The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. In 2024, both Salesforce and HubSpot announced acquisitions of platforms specifically targeting unstructured data issues. There is so much to unpack on this single topic.

CRM 94
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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

When your visitor tracking tools are working seamlessly with your marketing stack, it’s not just about gathering data—it’s about transforming it into decisions that make your ecommerce sales soar. Advance your marketing performance with Sales Outreach School , a free tutorial and training area for sales pros and marketers.

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The Importance of Integrating CRM with Marketing Automation

Marketing Insider Group

It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. In this article, we share what you need to know about CRM and marketing automation integration, key features, and proven implementation strategies for building lasting customer relationships.

CRM 72
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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM.

Transform 174
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Zeta becomes first marketing platform to join the AWS marketplace

Martech

Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. Zeta has set itself the target of overtaking other major marketing cloud platforms such as Adobe, Oracle and Salesforce by 2025. Planning rapid growth.

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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). Mobile marketing is important because nearly 84% of the global population owns a smartphone. billion people.

Transform 127