Hootsuite

OCTOBER 18, 2024

Social media goals should align with your overall marketing objectives. Start developing a successful social media marketing plan by writing down at least three goals for social media. This makes it easier to show the value of your work and secure buy-in from your boss.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Before we look at segmented data points, here are key data points on the ROI marketers report on Meta platforms, and the investments theyre making.

Social Media Marketing 88

Social Media Marketing B2C Non-Profit Influencer Marketing 88

Hubspot Marketing

JANUARY 8, 2025

Another way to leverage data is to see whats trending in your industry among like-minded social media marketers. We did some digging for you, and our latest social media marketing report tells us this: 50% of marketers plan to increase their investment in social selling.

Social Media Marketing 127

Social Media Marketing CMO Finance Health 127

Duct Tape Marketing

JANUARY 17, 2025

How Strategic Planning Can Help You Crush Your Goals in 2025 written by John Jantsch read more at Duct Tape Marketing Strategic planning is one of those things thats easy to push off because, lets face it, running a business keeps you busy. Lets Get Started Ready to make a plan for 2025?

Marketing Plan 76

Marketing Plan Marketing Strategy Place Management 76

Spiralytics

JANUARY 15, 2025

Let’s delve into the key X ads statistics you should know in 2025. X (Formerly Twitter) Ads Statistics As a platform that has shaped global conversations for years, X continues to be a critical tool for marketers. Kantar ) Around 26% of marketers plan to spend less on X ads in 2025.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Hubspot Marketing

MARCH 26, 2025

Table of Contents Best Practices for Facebook Video Marketing 10 Excellent Examples of Video Marketing on Facebook Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. There are two areas I recommend you focus on. Streamline video production. What do they do best?

Video Marketing 106

Video Marketing Entertainment Marketers Marketing 106

SmartBrief - Marketing

MARCH 28, 2025

R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. Agility: The key to navigating uncertainty Static marketing plans simply dont cut it in todays environment.

Millennials 82

Millennials Price CRM Marketers 82

Litmus

DECEMBER 2, 2024

Source: Really Good Emails In your email marketing plan, make a note of when to check on the email and refresh the content. Personalize campaigns The post Unlock Email Campaign Potential: Proven Strategies for 2025 appeared first on Litmus.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 90

CMO Gen Z Thought Leadership Entertainment 90

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. 87% of marketers reported that data was their companys most underutilized asset. Yet data's falling through the cracks. How to Score Content Lets walk through the steps to score your content.

Analytics 114

Analytics SEO Price User-Generated 114

The Marketing Operations Leader

OCTOBER 1, 2024

Helpful Advice of the Week Where to invest in B2B marketing in 2025 by Kieran Flanagan. A simplified marketing planning template for 2025 by Emily Kramer. The experts at MoEngage have helped over 1200 top brands with their Martech Strategy, get their audit for free here.

Non-Profit 130

Non-Profit CRM Marketers Marketing 130

Martech

DECEMBER 13, 2024

Another recent study found 95% of marketers plan to increase AI deployment next year. Dig deeper: Marketers link AI to revenue growth and plan to increase 2025 investments This study, by Invoca, showed a similar divergence according to company size. The best intentions. More about the Adobe study can be found here.

Marketers 101

Marketers Marketing Marketing Plan B2C 101

SocialPilot

FEBRUARY 13, 2025

Now, the question of all times: are hashtags still relevant in 2025? Bonus: Get your hands on our latest “ Trending Hashtags Ebook ” and start 2025 with a banger. His simple idea changed the way we connect online, and the rest is history. Absolutely, they are if you use them right. What Is a Hashtag?

Social Media Marketing 87

Social Media Marketing User-Generated Marketers Marketing 87

Hubspot Marketing

FEBRUARY 27, 2023

billion users by 2025. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. 72% of marketers work with influencers/creators on Instagram. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. Instagram is expected to reach 1.44

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Calvyn Lee Blog

JANUARY 28, 2023

Still, unexpected setbacks, such as the shutdown of Facebook live shopping in October, show that marketers still need to stay agile when it comes to investing in new channels. of all e-commerce sales) by 2025. Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. Look for inspiration across brands and industries in 2025 That wraps up our first year of the PPR franchise. Rather than promote its products, this approach builds camaraderie among the chronically online.

Gen Z 86

Gen Z Branding Retail Education 86

Marketing Insider Group

JUNE 24, 2024

Estimates suggest the average social media buyer could spend $937 annually by 2025 , so there’s significant money-making potential when using these platforms efficiently. Cost-Effective Advertising Compared to traditional advertising methods, social media marketing is much more affordable.

Entertainment 119

Entertainment Social Media Marketing Advertising Advertisers 119

Sprout Social

JUNE 11, 2024

It supports recruitment Starting in 2025, there’ll be fewer high school graduates in the United States, a trend known as the enrollment cliff. Our office uses an integrated marketing plan every year, and we map that directly to the College’s strategic direction,” explains Grimes.

Education 133

Education Transform Copywriting Communications 133

Hubspot Marketing

MARCH 8, 2024

Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. trillion USD market cap. Data Reportal , 2023) Most marketers say they have an employee responsible for managing social commerce. trillion USD market cap. of all digital ad spend.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Hootsuite

JULY 7, 2022

It might surprise you that almost 75% of US marketers plan on working with influencers in 2022. This number is projected to rise to 86% by 2025. Additionally, the amount brands are looking to spend on influencer marketing will top a massive $4.14 Not convinced that working with small-time influencers is for you?

Influencer Marketing 131

Influencer Marketing Health Price Promotion 131

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. By 2025, it’s projected that about 73% of internet users will access it primarily through mobile devices.

Gen Z 124

Gen Z User-Generated eCommerce Finance 124

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

MAY 3, 2023

But regardless of your background or experience, there are steps you can take to communicate the value of your social strategy to your CFO and other financial peers to help protect critical marketing dollars, even in a down economy. Here are five ways to build a collaborative, trusting partnership.

CMO 126

CMO Communications Finance B2C 126

Neil Patel

APRIL 12, 2021

According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 billion by 2025. Marketing Plan. Your marketing plan should include your marketing budget, overall marketing strategy, and plan for tracking metrics. Recurring Business Revenue.

Shipping 123

Shipping Price Logistics Customer Acquisition 123

Marketing Insider Group

OCTOBER 25, 2021

Your marketing goals and objectives must align with the overall goals of your business. Strategic marketing transformation is the term used to describe the process when a business operating without a strategic marketing plan evolves by changing its fundamental business processes and procedures.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

APRIL 3, 2023

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. And it’s not just a passing trend, as 43% of these marketers plan to increase their budget for an online chat as a conversational delivery channel.

Conversational Marketing 124

Conversational Marketing Real Estate Marketers Marketing 124

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Mobile should be an integrated part of your marketing plan, and fully supported by your marketing automation solution. . Marketers are addicted to short-term metrics. Our final word: if you haven’t already optimized your website for mobile viewing and/or developed a mobile app, it’s time to get on it.

Transform 174

Transform CRM B2C CMO 174

Hootsuite

MARCH 23, 2022

It’s not too late to hop aboard because the demand for influencer marketing continues to rise. Almost 75% of American marketers currently run influencer campaigns and eMarketer predicts that will reach 86% by 2025. The marketing plan for subscription businesses is really that simple. Source: eMarketer.

Affiliate Marketing 125

Affiliate Marketing Fashion Influencer Marketing Price 125

Marketing Insider Group

NOVEMBER 30, 2010

government spending plus interest will outpace revenue in 2025. Mary’s Closing Thoughts Large companies do not typically maintain this kind of rapid growth. But she thinks it will continue. Mary threw this chart in to be provocative and asked the audience to ponder what impact this might have on the business climate.

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75

Bannerflow

DECEMBER 16, 2021

By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025. To keep pace with competitors, you should make a robust social media advertising strategy an important aspect of your overall marketing plan.

Advertisers 98

Advertisers Advertising Entertainment Influencer Marketing 98

SocialPilot

JANUARY 15, 2024

Video Content Marketing Stats on Ad Spending 66. Video ad spending is expected to reach $456 billion by 2025. Wyzowl noted that 78% of marketers observed an immediate increase in sales by using video marketing. In 2020, about 24% of marketers tried video marketing for the first time.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Neil Patel

FEBRUARY 1, 2022

If your conversion rate is seriously low, you’ll know it’s time to re-evaluate your marketing plan. A/B testing is the cornerstone of most effective marketing campaigns. According Business Insider, the market demand for A/B testing software is expected to exceed $1 billion by 2025. An ineffective campaign won’t.

Non-Profit 108

Non-Profit SEO Marketing Plan Customer 108

Digital Marketer

MAY 26, 2023

Do you know AI is revolutionizing businesses and their marketing plans? Artificial intelligence (AI) has been a hot topic in the digital marketing industry for quite a long time now. Trends have changed and AI has created a vast difference in working and planning strategies for marketing purposes.

Digital Marketing 78

Digital Marketing Marketing Strategy User-Generated Transform 78

Vertical Response

JULY 25, 2022

And by 2025, the figure is set to grow to 4.6 VerticalResponse is a great choice if you’re looking for an affordable email marketing service that can help you communicate with your customers. If you don’t have an email marketing plan, you’re missing out on a huge opportunity. billion users.

Non-Profit 52

Non-Profit Email Marketing Marketers Marketing 52

Digital Marketer

NOVEMBER 26, 2022

billion by the year 2025. A marketing consultant is an advisor and strategies who works with companies to create and design marketing campaigns. Remember, as a copywriter, you really are the best of both worlds… word nerd meets marketing master. Globally, over 3.6

Copywriting 87

Copywriting SEO Promotion Education 87

Lusha

JANUARY 17, 2022

In the battle of outside sales vs. inside sales , the latter seems to be winning as experts say inside sales revenue is projected to overtake outside sales by 2025. Work with the marketing team to put a well constructed prospecting marketing plan in place. LinkedIn prospecting. 5 Sales Prospecting Techniques.

Inbound Marketing 52

Inbound Marketing Product Market Research Marketing Plan 52