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2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. A documented strategy is foundational to marketing success.
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Social media goals should align with your overall marketing objectives. Start developing a successful social media marketingplan by writing down at least three goals for social media. This makes it easier to show the value of your work and secure buy-in from your boss. It’s not in the strategy, Linda!
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Involvement in creating blog posts, videos, whitepapers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Your marketing goals and objectives must align with the overall goals of your business.
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