Martech

NOVEMBER 8, 2024

To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ). The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power.

Gen Z 121

Gen Z CRM Millennials B2C 121

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. This trend isnt limited to just consumer brands.

Gen Z 133

Gen Z Transform Millennials User-Generated 133

Welcome Software

FEBRUARY 26, 2025

It's all about injecting some energy into each stage of the content lifecycle, and Ann reveals how to do just that in the opening keynote of Content & Beyond 2025. Watch Freshly-brewed strategies for standout campaigns in 2025 4) The truth behind the digital dilemma of website migrations eg. Yep, you're about to get more authenTik.

Gen Z 52

Gen Z Energy Marketing Marketers 52

illumin

NOVEMBER 21, 2024

Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. While too late for this shopping season, take this lesson to heart and start planning in Q3-2025 for your holiday campaigns (if not earlier).

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. AI is also making it easier for brands to discover creators and manage partnerships.

Gen Z 89

Gen Z Affiliate Marketing Influencer Marketing User-Generated 89

Practical eCommerce - Marketing

DECEMBER 31, 2024

More than 60% of Gen Zs and Millennials worldwide shop on social media platforms. The post Open a Facebook Shop in 2025 appeared first on Practical Ecommerce.

Millennials 105

Millennials eCommerce 105

Spiralytics

JANUARY 15, 2025

Let’s delve into the key X ads statistics you should know in 2025. From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Kantar ) Around 26% of marketers plan to spend less on X ads in 2025.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

SmartBrief - Marketing

MARCH 28, 2025

in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. While some segments like high-income millennials continue to splurge, others are tightening their belts. R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies.

Millennials 69

Millennials Price CRM Marketing 69

Hubspot Marketing

FEBRUARY 10, 2025

Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Billion by the end of 2025, and whos surprised? SMART B2B influencer marketing goals might look something like this: Increase Brand Awareness: Get 1,000 new followers on Instagram from the Influencer campaign by February 28, 2025.

Influencer Marketing 114

Influencer Marketing Branding B2C Marketing 114

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Millennials: 42% of content creators 8. 6 in 10 content creators have full-time jobs.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Hubspot Marketing

MARCH 5, 2025

Yep, even if your audience is mostly Gen Zers and young millennials. And FWIW, all evidence indicates that Munns onto something: HubSpots latest State of Marketing report identified niche-influencer marketing as a rising trend in 2025.) Lesson 3: Relationship-building stretches in every direction.

Millennials 97

Millennials Marketing Marketers Fashion 97

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hubspot Marketing

MARCH 10, 2025

I set out to discover if B2B telemarketing is dead in 2025, or if its due for a comeback. Because so many folks are overly reliant on email right now, I believe cold calling will be a primary channel for revenue generation in 2025, Venetz says. Its easy to tune out emails, display ads, and LinkedIn messages. But a phone call?

Telemarketing 77

Telemarketing Gen Z Whitepaper CRM 77

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. Billion in 2025.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. HubSpot research shows social media is the preferred product discovery channel for Gen Z, Millennials, and Gen X and one in four consumers have already bought products directly in social media apps.

Manufacturing 128

Manufacturing B2C Non-Profit eCommerce 128

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. The Q4 2024 Sprout Pulse Survey found that 56% of Gen Z consumers plan to consume more content from companies in 2025. Sound familiar?

Gen Z 95

Gen Z Branding User-Generated Influencer Marketing 95

Hubspot Marketing

JANUARY 31, 2023

billion users by 2025. Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). billion monthly active users.

Gen Z 135

Gen Z Millennials User-Generated Shipping 135

Hubspot Marketing

SEPTEMBER 12, 2022

Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. The cut-off year to be considered born into Gen Alpha is 2025. That's because millennial parents are extremely conscious of the products they use. "As What is Gen Alpha Like?

Gen Z 129

Gen Z Millennials Fashion Manufacturing 129

Sprout Social

FEBRUARY 13, 2025

The 2025 Sprout Social Index found that marketers greatest fear is audiences moving to private, closed or otherwise alternative platforms. The Q1 2025 Sprout Pulse Survey found that 36% of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.

Gen Z 66

Gen Z Branding Fashion Retail 66

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. By 2025, this group will reach a worldwide population of more than two billion. It’s expected that AI and robotics will be completely integrated into modern life by 2025. Generation Alpha Education Trends.

Millennials 128

Millennials Health Education Gen Z 128

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Note: This method isnt reserved for Gen Z.

Gen Z 87

Gen Z Branding Retail Education 87

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. percent of BNPL users by 2025: BNPL allows Gen Z access to greater flexibility (and little to no interest rates.) Here are five ways to attract and keep Gen Z customers. Research Gen Z Culture.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Marketing Insider Group

MARCH 12, 2014

By 2025, they will comprise 75% of the workforce. There are 5 generations to consider: Traditionalists (born before ‘46), Baby Boomers (born before ‘64), Generation X (born before ‘76), Millennials (born before ‘97) and Generation C or Z (born 97-?). We send 8 billion texts a day, and the average Millennial sends 3,200 texts a month.

Millennials 107

Millennials Education Management Customer 107

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

OCTOBER 9, 2013

We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. Gen Y will form 75% of the workforce by 2025 and are actively shaping corporate culture and expectations. Click To Tweet. Click To Tweet. Click To Tweet. Click To Tweet. Click To Tweet. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Marketing Insider Group

AUGUST 20, 2013

Gen Y will form 75% of the workforce by 2025 and are actively shaping corporate culture and expectations. Millennials watch TV with 2 or more electrical devices. Millennials trust strangers over family and friends. Only 11% define having a lot of money as a definition of success.

Millennials 110

Millennials Energy User-Generated Health 110

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. dollars in 2022. dollars in 2022.

Gen Z 129

Gen Z Millennials eCommerce Social Media Marketing 129

Neil Patel

NOVEMBER 26, 2020

billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online. Or they can do both, like Supreme. Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Backlinko

JUNE 4, 2024

trillion 2025 $6.86 trillion 57% 2025 $2.51 billion $1.256 trillion 2025 $648.0 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29 trillion 2023 $5.82 trillion 2024 $6.33 trillion 2026 $7.41 trillion 2027 $7.96 trillion Ecommerce accounts for 20.1% of total retail sales worldwide in 2024.

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Marketing Insider Group

NOVEMBER 11, 2019

When Shell marketing executives realized Millennials had become the largest car-buying segment of the population, they made the decision to change their creative to reflect that shift.

Transform 111

Transform Millennials Health Marketing 111

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Gartner predicts that 80% of B2B sales interactions will occur on digital channels by 2025. HubSpot , 2024) Gartner predicts that 80% of B2B sales interactions will occur on digital channels by 2025. Forbes , 2023) Gen Z, Millennials, and Gen X prefer finding products on social media over any other channel.

eCommerce 122

eCommerce Gen Z B2C Shoppers 122

Hubspot Marketing

FEBRUARY 27, 2023

billion users by 2025. Millennials ranked Instagram as their favorite social media app in 2022. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Instagram is expected to reach 1.44 Source ) 2. The Instagram app has over 78 million monthly active users. Source ) 3.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Adobe Experience Cloud Blog

MARCH 26, 2020

While Gen Z is said to have a shorter attention span than Millennials, it’s important to understand that trait in context. Gen Z has necessarily developed a strong marketing sleaze detector, so creating and delivering authentic marketing content is required and there are no shortcuts. Make it real. Make it practical. Make it meaningful.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Econsultancy

JANUARY 27, 2022

trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Accenture research from early this year forecasts that shopping on social media will grow three times as fast as ecommerce itself to reach $1.2 Read more of Econsultancy’s 2022 predictions and trends analysis.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Sprout Social

MAY 24, 2022

Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. This trend isn’t dominated by Gen Z or Millennials either with more than two-thirds of customers over 40 seeking seamless engagement with brands. “It

Social Media Marketing 144

Social Media Marketing Gen Z Direct Mail Communications 144

Businesses Grow

MARCH 18, 2024

Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. Articulating a narrative about the future makes you think through the implications of trends. Very useful. The first research on Gen Alpha was interesting.

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Neil Patel

OCTOBER 19, 2021

billion dollars by 2025, and your online business can benefit from this surge. According to the stats : Sixty-nine percent of millennials have FOMO. E-commerce has dominated the retail sector for years now, and that’s not going to change, according to forecasts. According to statistics, e-commerce sales are likely to reach 563.4

Shipping 140

Shipping Shoppers Retail Transform 140