Spiralytics

JANUARY 15, 2025

Let’s delve into the key X ads statistics you should know in 2025. From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Kantar ) Around 26% of marketers plan to spend less on X ads in 2025.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Hubspot Marketing

FEBRUARY 10, 2025

Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. Billion by the end of 2025, and whos surprised?

Influencer Marketing 114

Influencer Marketing Branding B2C Marketing 114

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Millennials: 42% of content creators 8. 6 in 10 content creators have full-time jobs.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. The Q4 2024 Sprout Pulse Survey found that 56% of Gen Z consumers plan to consume more content from companies in 2025. Sound familiar?

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Marketing Insider Group

AUGUST 5, 2020

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Rather than promote its products, this approach builds camaraderie among the chronically online. Note: This method isnt reserved for Gen Z.

Gen Z 87

Gen Z Branding Retail Education 87

Sprout Social

FEBRUARY 13, 2025

The 2025 Sprout Social Index found that marketers greatest fear is audiences moving to private, closed or otherwise alternative platforms. The Q1 2025 Sprout Pulse Survey found that 36% of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.

Gen Z 65

Gen Z Branding Fashion Retail 65

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. percent of BNPL users by 2025: BNPL allows Gen Z access to greater flexibility (and little to no interest rates.) Here are five ways to attract and keep Gen Z customers. Research Gen Z Culture.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Neil Patel

NOVEMBER 26, 2020

billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online. Just make sure to find influencers who already operate in the luxury space and whose audience buys the products they promote. Or they can do both, like Supreme.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Marketing Insider Group

OCTOBER 25, 2021

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. But some things are certain.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. billion dollars by 2025, and your online business can benefit from this surge. Cross-promote With Other Store Owners. Use In-store Events.

Shipping 140

Shipping Shoppers Retail Transform 140

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. dollars in 2022. dollars in 2022.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hubspot Marketing

FEBRUARY 27, 2023

billion users by 2025. Millennials ranked Instagram as their favorite social media app in 2022. 44% of users surveyed use Instagram Stories to promote products or services. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Instagram is expected to reach 1.44

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Businesses Grow

MARCH 18, 2024

Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. Articulating a narrative about the future makes you think through the implications of trends. Very useful. The first research on Gen Alpha was interesting.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Martech

MAY 13, 2022

Messages can be promotional, service-based, or transactional. Location-based marketing delivers promotional messages to a consumer’s mobile device based on their past-or-present location. Below, we summarize the most common mobile marketing approaches. 7 common mobile marketing techniques: Short message service (SMS) marketing.

Transform 123

Transform Gen Z Shoppers Retail 123

Hubspot Marketing

APRIL 4, 2024

Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z.

Influencer Marketing 132

Influencer Marketing Branding Gen Z Marketing 132

SocialPilot

JANUARY 14, 2024

The number of LinkedIn users is projected to reach over 1 billion by 2025. Millennials make up 20.4% And to promote it, they are passing the baton to employee advocacy. From lead acquisition to traffic generation, it ticks all the marks to become the right platform to promote your business. are females.

User-Generated 105

User-Generated Millennials Promotion Industry Insights 105

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Generation Z Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Spiralytics

FEBRUARY 7, 2023

million users by 2025 – Statista Twitter had 10.50 TikTok’s content nature makes it the platform of choice for younger Millennials and Generation Z. Which social media platform is best for promoting business in the Philippines? Social Media Statistics in the Philippines There were 76.01

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

SocialPilot

JANUARY 15, 2024

Facebook video ads are used by more than 73% of marketers to promote their products or services. Video ad spending is expected to reach $456 billion by 2025. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. More than 500 million people watch videos on Facebook.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Marketing Insider Group

FEBRUARY 5, 2024

SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. billion by 2025. Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. SmartInsights) Leading marketers are 1.6 billion monthly users. characters. trillion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Econsultancy

FEBRUARY 18, 2022

Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. The ‘AerieReal’ campaign has consistently promoted self-empowerment in women, with its initial 2014 campaign promoting its own use of un-retouched images.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Econsultancy

FEBRUARY 23, 2022

By 2025, it is predicted that European gamers will number more than 367 million. billion in 2025, illustrating the economic clout that gaming can wield even in “smaller” regional markets. Between 2019 and 2020, the number of European gamers swelled from 278.55 millon to 316.07 million, and continued to grow to 329.48

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Spiralytics

NOVEMBER 14, 2023

Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. What is Generation Alpha? Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Spiralytics

MARCH 7, 2023

Millennials are the main drivers of ecommerce. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. If you want to target female customers, research which avenues of promotion are more likely to reach the targeted audience. 38% of all ecommerce transactions occur in Metro Manila.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Econsultancy

DECEMBER 3, 2021

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as next year, ahead of previous expectations that it would happen in 2025. This marks apparel as the most sought-after ecommerce product, cross-border. million active customers.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Sprout Social

APRIL 6, 2023

For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. billion by 2025. You need to devote time to promote and monitor the customer experience with your bot. Once you’ve built your Messenger bot you need to promote it so users can find it.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98

Econsultancy

NOVEMBER 22, 2021

Before the promotion began, the brand also saw a 43% uplift in the number of customers who had wishlisted items, reaching 8.6 Cross-border purchasing is quickly taking a larger share of the ecommerce market in the country, which is expected to reach $8 billion by 2025. million across the week-long event. million active customers.

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Econsultancy

MARCH 4, 2022

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as 2022, ahead of previous expectations that it would happen in 2025. by 2025, half a percentage point higher. in the last 10 years, and is forecast to drop to 3.2%

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Duct Tape Marketing

APRIL 2, 2025

And like, that's the caveat that as we know it, and I say this, because I myself being millennial, right? Carlos Gil (02:10.335) to a 2025 reader honestly than in 2019 when I wrote it. They promote your brand. John Jantsch (01:05.699) Yeah, yeah, yeah. Because I would say then the marketing speaks more so today. It looks good.

Marketing 75

Marketing Marketers Branding Communications 75

Hubspot Marketing

JANUARY 3, 2024

Wonderful Pistachios As society becomes more health-conscious, companies are finding ways to entertain consumers in their marketing while promoting a healthy lifestyle. Seth Green and Dr. Evil argue childishly before going to fix their carbon footprint by having 30 new electric vehicles by 2025.

Food 129

Food Advertisers Advertising Gen Z 129

CXL

OCTOBER 31, 2022

trillion by 2025 , making up around one quarter of all retail sales. With Millennials and Gen Z increasingly reporting preferences for sustainable consumer options , durability is an appealing benefit for this audience. According to Insider Intelligence, online retail sales will reach $7.4

eCommerce 85

eCommerce Gen Z User-Generated Copywriting 85

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Businesses Grow

OCTOBER 7, 2024

original sound – nutter butter This might seem like an inexplicable, or even dangerous, way to promote a cookie loved by children. But this strategy aligns with research I’ve done for my new book (“Audacious,” out January 2025). In the context of modern marketing, this strategy is bizarre but also brilliant.

Gen Z 109

Gen Z Millennials Branding Advertisers 109

Buffer Marketing

DECEMBER 10, 2024

January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement. Alright then — calendar at the ready?

Health 110

Health Transform Fashion Gen Z 110