Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. YouTube With over 2 billion users each year , YouTube offers brands global reach.

Gen Z 93

Gen Z Affiliate Marketing Influencer Marketing User-Generated 93

Spiralytics

JANUARY 15, 2025

Let’s delve into the key X ads statistics you should know in 2025. From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. As of early 2024, X has 429 million users worldwide. Statista ) X recorded 237.8

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Encourage user-generated content (UGC): More on that shortly. Encourage and highlight user-generated content (UGC). Table of Contents What is D2C marketing? Image Source 5.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Millennials: 42% of content creators 8. 6 in 10 content creators have full-time jobs.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Hubspot Marketing

JANUARY 31, 2023

But are these changes enough to cause users to jump ship? Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. But the platform itself is far from over — and here's why: User growth Instagram has a massive user base, and it's still growing. billion users by 2025.

Gen Z 134

Gen Z Millennials User-Generated Shipping 134

Hubspot Marketing

SEPTEMBER 12, 2022

However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. This generation is the first to be born entirely in the 21st century — in a fully digital world. Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. Who is Gen Alpha?

Gen Z 128

Gen Z Millennials Fashion Manufacturing 128

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. Billion in 2025.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. They are also one of the most diverse generations in history. If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Anderson adds, Jacquemus social content makes the user question what they just saw.

Gen Z 88

Gen Z Branding Retail Education 88

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.” Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. of users into buyers in 2024.

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Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Marketing Insider Group

AUGUST 20, 2013

Gen Y will form 75% of the workforce by 2025 and are actively shaping corporate culture and expectations. Millennials watch TV with 2 or more electrical devices. Millennials trust strangers over family and friends. Millennials trust strangers over family and friends. Peer recommendations drive sales.

Millennials 110

Millennials Energy User-Generated Health 110

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Neil Patel

NOVEMBER 26, 2020

billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online. Apps offer brands a way to speak to users directly through their smartphones. Or they can do both, like Supreme. Luxury Marketing Trends.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. billion active monthly users logging into YouTube. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 3. Millennials prefer YouTube over TV.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Econsultancy

JANUARY 27, 2022

trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Sofa-in-a-box brand Snug is an prime example: it saw a 450% rise in sales after 30,000 users signed up to a live social event in 2021. Read more of Econsultancy’s 2022 predictions and trends analysis.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Backlinko

JUNE 15, 2024

Today, the Temu mobile app has more than 167 million monthly active users, and annual sales are forecasted to reach $37 billion in 2024. million users access the Temu mobile app at least once a month. Temu Monthly Active Users Worldwide As of Q1 2024, the Temu app has 167 million monthly active users worldwide.

Gen Z 76

Gen Z Millennials Retail Fashion 76

SocialPilot

JANUARY 14, 2024

of LinkedIn users are males, while 42.8% The number of LinkedIn users is projected to reach over 1 billion by 2025. of the LinkedIn user base is aged between 25-34. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9%

User-Generated 105

User-Generated Millennials Promotion Industry Insights 105

Duct Tape Marketing

APRIL 2, 2025

And like, that's the caveat that as we know it, and I say this, because I myself being millennial, right? I've been around now for multiple decades and generations, I've been able to see John Jantsch (00:47.477) You John Jantsch (00:53.72) Yeah, yeah. Carlos Gil (02:10.335) to a 2025 reader honestly than in 2019 when I wrote it.

Marketing 74

Marketing Marketers Branding Communications 74

illumin

DECEMBER 6, 2023

per user, per hour by 2025. According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. In Q3 2023 , both Facebook’s monthly and daily active users grew, with daily active users growing to 2.09

Gen Z 80

Gen Z Millennials User-Generated Advertising 80

Spiralytics

FEBRUARY 7, 2023

According to Statista, the world’s social media user count was 4.26 Some of the most popular social media platforms in the Philippines include: Facebook Facebook Messenger Instagram Tiktok Twitter These platforms have specific user bases that just about any business can tap into and capitalize on. billion people.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

SocialPilot

JANUARY 15, 2024

The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. On average, Facebook users spend 26 minutes per day watching videos on the platform. A study by YetPo revealed that 30% of Instagram users purchased the product after discovering it from the platform.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Hubspot Marketing

APRIL 4, 2024

Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand. You can set up an Instagram Shop for users to browse and buy without going to your website.

Influencer Marketing 132

Influencer Marketing Branding Gen Z Marketing 132

illumin

MAY 22, 2024

Since then, the company has continued to grow and shift, changing to match user behavior and capture attention. Meta ended 2023 with strong user growth, in large part due to the momentum they’ve built with Instagram Reels. billion worldwide active users. million users in the US alone. This is a total of 124.9

Gen Z 59

Gen Z Millennials User-Generated Advertising 59

Econsultancy

FEBRUARY 23, 2022

By 2025, it is predicted that European gamers will number more than 367 million. billion in 2025, illustrating the economic clout that gaming can wield even in “smaller” regional markets. for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 millon to 316.07

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Spiralytics

MARCH 7, 2023

Millennials are the main drivers of ecommerce. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. 38% of all ecommerce transactions occur in Metro Manila.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Econsultancy

DECEMBER 3, 2021

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as next year, ahead of previous expectations that it would happen in 2025. Around 20% were first-time users of the platform, equating to approximately 3.8

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Econsultancy

NOVEMBER 22, 2021

Around 20% were first-time users of the platform, equating to approximately 3.8 Cross-border purchasing is quickly taking a larger share of the ecommerce market in the country, which is expected to reach $8 billion by 2025. Active users in China have grown by 85 million year-on-year, or 32 million quarter-on-quarter.

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertising 52

Advertising Advertisers Retail Shoppers 52

SocialPilot

MARCH 10, 2025

Conventional marketing struggles to stand out as users long for authenticity and humor over sales ads. They make brands feel human, witty, and relatable, which is exactly what our audiences crave in 2025. Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. Brands that fail to engage are being ignored.

Gen Z 52

Gen Z Branding Entertainment Marketing 52

Econsultancy

MARCH 4, 2022

Juniper Research predicts that this growth will be driven by “retailers offering compelling omnichannel retail experiences that increase user ecommerce spend”, and that online, mobile and physical retail locations will all be instrumental to retailers’ future success. trillion globally by 2026, up from $4.9 up from $57m.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Sprout Social

APRIL 6, 2023

Generate leads and revenue Chatbots can gather the necessary information to provide effective support, especially when they are plugged into your website. For example, when a chatbot asks users why they’re visiting your page, this automated interaction can help customers find what they want and nudge them towards converting.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98

CXL

OCTOBER 31, 2022

trillion by 2025 , making up around one quarter of all retail sales. With Millennials and Gen Z increasingly reporting preferences for sustainable consumer options , durability is an appealing benefit for this audience. For example, check out vidIQ’s ad: This is the ad users see when they downgrade from a paid plan to the free plan.

eCommerce 85

eCommerce Gen Z User-Generated Copywriting 85