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In 2025, the AI-infused world will require humans bring strategy and judgement by Optimove

Martech

Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. However, their potential depends entirely on how marketers apply them.

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What is Salesforce cooking up for marketers in its Spring 2025 release?

Martech

Its the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. Marketers will benefit from enhanced visibility over flows, the new marketing calendar and more granular insights into email send failures.

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Announcing: My New Marketing Ops Workshop

The Marketing Operations Leader

4 live training sessions (starting Jan 22, 2025) – We’ll dive deep, tackle exercises, and work through real scenarios together. You’ll apply the concepts live with me during our sessions. What to Expect: 7 pre-recorded modules – Hit the ground running and start learning immediately.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Inspire new marketing ideas.

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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

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How to gear up email for a strong finish to 2024

Martech

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it. So, put this on your 2025 action plan.

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Content & Beyond 2025: 9 key takeaways for marketers

Welcome Software

It's all about injecting some energy into each stage of the content lifecycle, and Ann reveals how to do just that in the opening keynote of Content & Beyond 2025. Watch Freshly-brewed strategies for standout campaigns in 2025 4) The truth behind the digital dilemma of website migrations eg. Yep, you're about to get more authenTik.

Gen Z 52