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The Best B2B Marketing Content of 2024: Year-End Roundup

Trade Press Services Newsletter

With new technologies, strategies, and challenges constantly emerging, today’s professionals need to stay on top of the latest trends and best practices. The Best of the Best From 2024 As you plan for 2025, this year-end review will get you up to speed on the content that defines B2B marketing trends in 2024.

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2025: The year for “hype” normalization

SmartBrief - Marketing

Looking ahead, 2025 will be a year of “hype” normalization. While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. The 2025 trend is not about simply doing more for less; it’s about achieving far better results more cost-effectively. But this won’t last.

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Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

Duct Tape Marketing

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. But theres more to it than just technology. Thats just where we are right now.

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Your audience isn’t who you think — AI knows better by Plus Company

Martech

The proliferation of new technology, the costly AI-feature upgrades on core workspace platforms and the difficulty to roll out mass access to all employees continue to pose very tangible challenges for leaders to manage as well. Even though most will say they agree that AI is a valuable tool, actual integration is slow.

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How wisdom makes AI more effective in marketing

Martech

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. John New Hire tasks an outside consultancy with categorizing customers into three groups based on their receptiveness to new technology: Those who always tend to buy the latest technology.

Marketers 134
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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Billion in 2025.