The CMO Survey

APRIL 1, 2025

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Exposure Ninja

APRIL 25, 2025

In 2025, content marketing isn’t optional. When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock. Download my free copy Key Takeaways: Why Is Content Marketing Important?

Content Marketing 52

Content Marketing User-Generated PR Real Estate 52

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. As of February 2025, 38% of the Australian population aged 18 and over uses TikTok.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Customers.ai

NOVEMBER 25, 2024

What It Does: The visitor tracking and demographics tool provides insights into visitor demographics, including age, gender, location, and interests, aiding in targeted marketing strategies. 5) Reviews: “Understanding our visitor demographics has allowed for more personalized marketing campaigns.” – Capterra Reviewer 5.

eCommerce 88

eCommerce Price Customer Journey CRM 88

Martech

MAY 5, 2025

Utilize targeted marketing : Use data analytics to understand consumer behavior and preferences during these times. Tailor your marketing campaigns to address specific concerns or needs, ensuring that your messaging is relevant and timely.

Customer loyalty 113

Customer loyalty Marketing Marketers Price 113

Martech

OCTOBER 29, 2024

Take target market identification, for instance. To develop a deeper understanding of the value of overcoming these barriers, The 2025 Marketer’s Guide to AI & Creative Impact Measurement is a great place to start. And yet, the advantages proffered by AI adoption should outweigh these concerns.

New Technology 116

New Technology Target Market Management Branding 116

Martech

DECEMBER 13, 2024

But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. Predictions have become worthless given the pace of the 24-hour news cycle, technology, consumer adoption, and market fluctuations in marketing technology. Oh, sorry.

Transform 108

Transform Marketing Marketers Email Marketing 108

SocialPilot

FEBRUARY 6, 2025

Whether youre a local business, an e-commerce store, or a SaaS provider, being present on business review sites in 2025 can make all the difference. Facebook The #1 Social Network for Reviews & Targeted Marketing Facebook, with 2.9 But heres the trickknowing where to list your business for customer reviews.

Real Estate 62

Real Estate Customer Food User-Generated 62

Martech

FEBRUARY 5, 2025

I recently read a paper, “ In 2025, AI wont just assist salespeople it will replace them.” ” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. Youre invisible to their consideration set when they move in-market.

Thought Leadership 128

Thought Leadership Marketing Marketers Customer Journey 128

Martech

JANUARY 10, 2025

Dig deeper: What every marketer should watch for in 2025 Should these marketers go to email jail? If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. Repeating it makes you look either incompetent or untrustworthy. Not so much.

Copywriting 133

Copywriting Law Shipping Fashion 133

illumin

MARCH 6, 2025

The global financial services market is projected to grow from $33.38 trillion in 2025. The same can be said for Canadians, as an estimated 90% of Canadians will opt for electronic filing methods during the 2025 tax filing season. These services facilitate the movement, storage, and growth of financial assets.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Martech

JANUARY 15, 2025

In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. Demographic data is key in evaluating how well a lead aligns with your target market. Company attributes are your compass to determine if the leads organization aligns with your target market.

CRM 59

CRM Target Market Communications Customer 59

Marketing Insider Group

NOVEMBER 10, 2021

That tool is text message marketing, also known as SMS marketing. According to Grandview Research , the SMS marketing industry is booming. Grandview projects annualized growth in SMS spending above 20% through 2025. Your competitors are waking up to the power of text marketing.

Price 145

Price Marketing Marketers Promotion 145

Hootsuite

APRIL 2, 2025

Hiltons team successfully did this in a video highlighting stories from its efforts to provide room nights for those displaced by the Los Angeles wildfires in early 2025. When researching people to partner with, the Hilton team focuses not just on their target market but also on why their target market travels.

Branding 69

Branding User-Generated Food Transform 69

Hootsuite

MAY 1, 2025

Great influencer marketing efforts in 2025 are built on alignment between brand goals and creator authenticity, whether youre working with a micro-influencer or a macro-influencer with a massive follower count. Specific targeting. Effective influencer marketing isnt tied to one social media channel. Multi-platform reach.

Influencer Marketing 80

Influencer Marketing Affiliate Marketing Marketing Marketers 80

Lusha

DECEMBER 4, 2024

Whether you’re automating workflows or refining your target markets, Lusha’s solutions are here to help you close deals and hit the ground running in 2025. So, why not give yourself the gift of smarter prospecting this holiday season? The post Lusha Product Updates: November 2024 appeared first on Lusha.

Product 52

Product CRM Transform Target Market 52

Neil Patel

APRIL 12, 2021

According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 billion by 2025. This should be a brief overview of your box, explaining who your target market is, who your competitors are, and how you’ll run your business. Target Market. Recurring Business Revenue.

Shipping 123

Shipping Price Logistics Customer Acquisition 123

Hubspot Marketing

AUGUST 25, 2022

million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods. As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are - online. This chart from WordStream will give you more clarity.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Martech

APRIL 3, 2023

Conversational marketing empowers buyers to take control of their own journey while still providing the guidance and support they need to make informed decisions. Up to 80% of B2B sales interactions between buyers and sellers will be happening in digital channels by 2025, according to Gartner.

Conversational Marketing 129

Conversational Marketing Real Estate Marketing Marketers 129

Hootsuite

APRIL 19, 2023

Instead, think about what your specific target market uses most and focus your attention there. But it’s good practice for social media marketers to understand the full landscape of options, so here’s a breakdown of the nine most popular social messaging apps for 2023. A predicted 3.51

Gen Z 126

Gen Z Social Media Marketing Place Shoppers 126

Marketing Insider Group

OCTOBER 25, 2021

Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Personalized marketing messages that forge a real connection between the brand and the target market. Traditional advertising is losing its effectiveness, so what’s the answer?

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

MARCH 5, 2024

billion by 2025. Competitor analysis helps you understand the competitive landscape for your target market. As of 2024, YouTube is the biggest video-sharing platform and the second-biggest social media in the world, with over 2.70 billion users. Table of Contents What is a competitor analysis on YouTube?

Education 109

Education Communications SEO Social Media Marketing 109

CXL

OCTOBER 16, 2022

The same three steps help all ecommerce businesses maximize LTV: Selling to ICPs using highly-targeted marketing campaigns, so buyers get the experience they expect; Optimizing the customer experience to build trust; Upselling and cross-selling based on customer needs. Create awareness with paid social media posts. Of Instagram’s 1.5

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Hootsuite

DECEMBER 13, 2024

For example, if theyre targeting small to medium sized companies, consider targeting enterprise organizations. Identifying market gaps Are people in your target market asking Reddit for product recommendations for something that doesnt seem to exist? Differentiate yourself.

PR 103

PR Price SEO Analytics 103

Duct Tape Marketing

MARCH 6, 2025

it was meetings are across the board down 30 % in 2024 and it's only getting worse in 2025. I think you can develop an incredibly successful business if you A, choose your target market and B, are relentless about speaking to them, understanding what their needs are. The numbers are irrelevant. Just go ask people.

Non-Profit 66

Non-Profit Price Finance Product 66

Vertical Response

MARCH 22, 2024

This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries. With e-commerce projected to represent nearly 25% of global retail sales by 2025, and revenues expected to reach a staggering $8.1 Your business plan should include an in-depth market analysis.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

SocialPilot

FEBRUARY 5, 2025

Seasonal marketing aligns hotels with customer behavior, often influenced by the time of the year. Google Trends analysis shows that searches for “summer vacation hotels” peak during late spring, indicating optimal times for targeted marketing. Leveraging high-quality images is key. How Does BTS Content Help?

Social Media Marketing 52

Social Media Marketing Marketing Strategy User-Generated Marketing 52

Customers.ai

OCTOBER 29, 2024

Best Email Capture Software for 2025 (Reviewed) We’ve talked about what email capture software is and why it’s important to have in your ecommerce toolset — now, let’s check out the best tools available. When choosing an email capture tool, it’s important to make sure you find one with features that fit your goals.

eCommerce 63

eCommerce Price User-Generated CRM 63

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Businesses Grow

DECEMBER 2, 2024

Finally, let’s address the target market strategy, which is aimed at … 3. Designers and Creatives Years ago, I worked on an influencer marketing project with a luxury automotive brand. Will you buy a luxury car for its engine dimensions and gas mileage or because it actually means something to you?

Gen Z 73

Gen Z Food Influencer Marketing Branding 73

Duct Tape Marketing

MARCH 19, 2025

Sometimes we forget about, you know, what our target market does. It might be a top 10 comparison, like we reviewed the top marketing agencies in 2025 for landscapers. But I think that's one thing to bear in mind. Most folks are still using Google when they have intent to review offers. John Jantsch (14:36.848) Yeah.

SEO 70

SEO Education Customer CRM 70

CXL

OCTOBER 31, 2022

trillion by 2025 , making up around one quarter of all retail sales. With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Some businesses with a very niche product may have a single audience to target.

eCommerce 85

eCommerce Gen Z User-Generated Copywriting 85

DirectMail2.0

FEBRUARY 12, 2025

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

Direct Mail 52

Direct Mail Product Education Promotion 52

Lusha

DECEMBER 4, 2024

Whether you’re automating workflows or refining your target markets, Lusha’s solutions are here to help you close deals and hit the ground running in 2025. So, why not give yourself the gift of smarter prospecting this holiday season? The post Lusha Product Updates: December 2024 appeared first on Lusha.

Product 59

Product CRM Transform Target Market 59

Set Up

SEPTEMBER 17, 2024

Rather than having the mindset that marketing should be everywhere, not every channel is effective for every Brand and different social media platforms serve different purposes. For example, at Set up , we are targeting marketing business leaders who are most likely engaging with us on LinkedIn.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Martech

MAY 2, 2025

On January 24, 2025, without a push from anyone, Target joined the herd of lemmings stampeding over this cliff. On the day of its announcement, Target stock was $138; on April 29, 2025, it was $96.50. In February, foot traffic in Target stores shrunk by 9% year-over-year. But NYC has tons of Targets.”

Shoppers 105

Shoppers Retail PR Marketing 105