Martech

DECEMBER 18, 2024

Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges. As you develop your Gen Z marketing strategy for 2025, remember: This generation isnt just looking for brands to buy.

Gen Z 103

Gen Z Transform Health Entertainment 103

Martech

NOVEMBER 1, 2024

Most organizations default to using ABM primarily as an acquisition tool, targeting net-new logos with sophisticated (and expensive) marketing plays. This acquisition-first mindset stems from traditional marketing metrics and organizational structures.

Customer Acquisition 133

Customer Acquisition Health Traditional Marketing Management 133

Hubspot Marketing

APRIL 2, 2025

In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Learn more about your options for influencer marketing. Dont believe me? Lets dive into why and how you can use it to your advantage. Pro tip: Lean into niche influencers.

User-Generated 113

User-Generated Gen Z Retail Food 113

Martech

MARCH 4, 2025

By harnessing data, marketers can anticipate market trends, understand customer needs and create targeted campaigns that resonate with their audiences.

Transform 119

Transform CRM Analytics User-Generated 119

Martech

MARCH 3, 2025

Rather than relying on simplistic last-touch attribution models, companies must embrace causal analytics that determine the true impact of each marketing and sales initiative. Why causal AI is the key to GTM success Traditional marketing attribution is broken. ” See the conference agenda and get your free pass.

Transform 119

Transform Finance Marketing Marketers 119

Duct Tape Marketing

DECEMBER 18, 2024

Many small businesses struggle with disconnected marketing efforts, scattered strategies, and stagnant growth, not due to a lack of tactics but because they lack marketing leadership to tie it all together. Businesses must focus on long-term marketing strategies instead of quick, disconnected efforts. We are going to in 2025.

CMO 73

CMO Transform Marketing Marketers 73

Adobe Experience Cloud Blog

MARCH 9, 2020

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? Knowing and understanding the needs, wants, and desires of your customers continue to be the most sought-after marketing superpower. Let’s begin with the experience economy.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Sprout Social

JANUARY 13, 2025

According to The 2025 Sprout Social Index , almost half (46%) of consumers say their favorite brands stand out on social because they post original content. The play: Take a cue from Immi, and complement your traditional marketing efforts with content that goes beyond promotion and touches audiences on a human level.

Branding 79

Branding Fashion Transform Food 79

Set Up

JANUARY 21, 2025

Client Priority #5 | Multicultural Priorities Rising Additionally, while multicultural marketing remains the smallest segment, its importance has doubled from 5% to 12%, signaling Brands' increased focus on diversity and inclusion.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Geolocation Marketing Looks to Reach $38.1

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Unbounce

JANUARY 6, 2025

Updated on January 6, 2025. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here.

Price 111

Price User-Generated Copywriting Analytics 111

Neil Patel

NOVEMBER 26, 2020

Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1 billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online. Experimental vs. Traditional Marketing.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Hubspot Marketing

AUGUST 12, 2022

Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Neil Patel

FEBRUARY 23, 2021

By 2025, this group will reach a worldwide population of more than two billion. Generation Alpha Culture and the Future of Marketing. It’s expected that AI and robotics will be completely integrated into modern life by 2025. Generation Alpha covers those born between 2010 and 2024. Most of their parents are Millennials.

Millennials 128

Millennials Health Education Gen Z 128

Emanuel P SEO Blog

MARCH 28, 2025

The other UNmiss podcast episodes with me as a guest are here AI Redefining Digital Marketing UnMiss Podcast 2024 , here SEO Audits UnMiss Podcast and here How to Win the SEO Game. SEO, AI and content creation in 2025 Chelsea: Let’s get right into it. See the recording and the transcript below. Emanuel: Sure.

SEO 52

SEO Digital Marketing User-Generated Real Estate 52

Doug Garnett

FEBRUARY 21, 2025

Then, in the final post, we engage full battle based on the excellent research from the Ehrenberg Bass Institute (EBI) which started the controversy yet disagree with both EBI’s conclusions AND traditional marketer conclusions based on what we have learned from complexity.

Energy 59

Energy Transform Product Shoppers 59

Martech

FEBRUARY 19, 2024

Marketers are competing for eyeballs every single minute. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. It’s about meeting buyer needs, fostering meaningful interactions, and ultimately building relationships that transcend traditional marketing tactics. Get MarTech!

Whitepaper 113

Whitepaper Education Marketing Mix Traditional Marketing 113

Martech

FEBRUARY 16, 2024

Marketers are competing for eyeballs every single minute. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. It’s about meeting buyer needs, fostering meaningful interactions, and ultimately building relationships that transcend traditional marketing tactics. Get MarTech!

Whitepaper 108

Whitepaper Education Marketing Mix Traditional Marketing 108

Welcome Software

MARCH 24, 2025

It differs from traditional marketing saturation; it’s not about sheer volume, but strategic, consistent presence across relevant touchpoints. And with products so pretty, they are pretty much MADE to be shared on social media—this really feeds in well to the super successful marketing trend of user-generated content (UGC).

Branding 40

Branding Transform User-Generated Fashion 40

Martech

FEBRUARY 12, 2024

Marketers are competing for eyeballs every single minute. In 2025, it’s expected that 375 billion emails will be sent a day per Statista. It’s about meeting buyer needs, fostering meaningful interactions, and ultimately building relationships that transcend traditional marketing tactics. Get MarTech!

Whitepaper 101

Whitepaper Education Marketing Mix Traditional Marketing 101

Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 billion by 2025 ? It can be a lot more cost-effective than traditional marketing strategies. Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. Let’s dig into how they do it.

eCommerce 142

eCommerce Retail Shipping Finance 142

Marketing Insider Group

FEBRUARY 5, 2024

(MarketingEvolution) Over 80% of marketers report that their decisions are now predominantly data-informed. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. SmartInsights) Leading marketers are 1.6 billion by 2025. billion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Girl Power Marketing

AUGUST 25, 2021

While Millennials may be synonymous with influencers, Generation Z has less regard for traditional marketing tactics than any generation before it, so influencer marketing is vital with this group. In addition, their resistance to one-size-fits-all marketing sets this group apart from other generations.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

While Millennials may be synonymous with influencers, Generation Z has less regard for traditional marketing tactics than any generation before it, so influencer marketing is vital with this group. In addition, their resistance to one-size-fits-all marketing sets this group apart from other generations. Generation Alpha.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

SocialPilot

FEBRUARY 5, 2025

Social media marketing has transitioned from a luxury to a necessity, becoming an alternative to traditional marketing tactics across all sectors, particularly within the hospitality industry. This social media marketing strategy for hotels fosters a sense of community among guests and followers and enhances engagement.

Social Media Marketing 52

Social Media Marketing Marketing Strategy User-Generated Marketing 52

SocialPilot

FEBRUARY 17, 2025

As per our Instagram Trends Report 2025, Carousels are the most popular and engaging format to use for your brand. A well-placed ad, viral post, or trending topic can deliver thousands of clicks overnightsomething traditional marketing struggles to achieve quickly.

Transform 40

Transform User-Generated SEO Promotion 40

illumin

DECEMBER 14, 2023

Chex Mix has remastered its 1996 shooter game to Chex Quest HD (Source: Chex Mix) Benefits of IGA vs. traditional marketing In-game advertising is proven to have various benefits and advantages in contrast to traditional marketing. A new study by Statista shows five out of ten people will be mobile gamers by 2025.

Advertising 52

Advertising Advertisers Manufacturing Transform 52

illumin

DECEMBER 14, 2023

Chex Mix has remastered its 1996 shooter game to Chex Quest HD (Source: Chex Mix) Benefits of IGA vs. traditional marketing In-game advertising is proven to have various benefits and advantages in contrast to traditional marketing. A new study by Statista shows five out of ten people will be mobile gamers by 2025.

Advertising 52

Advertising Advertisers Manufacturing Transform 52

Sprout Social

JUNE 17, 2021

As the spending power of these digital natives increases, the size of social networks will also continue to grow, reaching over 243 million social network users in the U S by 2025. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Sprout Social

NOVEMBER 15, 2023

Social ad spending in the US alone is expected to surpass $80 billion by 2025. This growing bounty of intelligence means social media will continue to supplant traditional market and customer research, as well as legacy customer records. Today, more than 4.9 None of these patterns show signs of reversing course.

Management 128

Management Transform User-Generated CRM 128

DirectMail2.0

DECEMBER 18, 2024

Direct mail, once considered a traditional marketing tactic, is experiencing a resurgence in 2025, fueled by advancements in technology and a growing desire for tangible experiences. This live webinar explores the top trends shaping the future of direct mail marketing in 2025.

Direct Mail 52

Direct Mail Market Trends Marketing Marketers 52

illumin

JULY 23, 2024

In one study by Meta , 90% of brands found campaigns combining traditional marketing or business-as-usual tactics and AR saw nearly three times the brand lift and costing 59% less on average. billion USD by 2025. Mobile AR advertising revenues worldwide is expected to grow to $39.81 billion by 2027.

Advertising 104

Advertising Advertisers Shoppers Direct Mail 104

Use Insider

NOVEMBER 29, 2024

The answer is simple: tune in to the best marketing podcasts. They’re like having a backstage pass to the minds of top marketers. In this blog, we’ve listed down the 10 best marketing podcasts you can listen to in 2025 and beyond. Let’s get started. You can enjoy them in chunks during your breaks.

Millennials 52

Millennials Marketing Marketers Customer loyalty 52

Sprout Social

MARCH 11, 2025

Brands need to take advantage of this new creator economy because it has proven to be more impactful (and cost-effective) than traditional marketing strategies,” says Annette Chacko, Content Strategist at Sprout Social. There are several key aspects of social media culture marketers should understand.

Branding 67

Branding Transform User-Generated Fashion 67

Marketing Insider Group

OCTOBER 8, 2024

In fact, Gartner estimates that up to 60% of buyers will seek out content from independent sources before making a purchase by 2025. This expanded visibility allows businesses to engage with potential buyers who might not discover them through traditional marketing channels.

Whitepaper 64

Whitepaper Thought Leadership Traditional Marketing Management 64