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The Best B2B Marketing Content of 2024: Year-End Roundup

Trade Press Services Newsletter

As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. The Best of the Best From 2024 As you plan for 2025, this year-end review will get you up to speed on the content that defines B2B marketing trends in 2024. Listen to the podcast here.

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Neuromarketing and Its Advantage in the Experience Economy

Adobe Experience Cloud Blog

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? Knowing and understanding the needs, wants, and desires of your customers continue to be the most sought-after marketing superpower. Let’s begin with the experience economy.

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Your 90 Day MOPs and RevOps Plan - Template Included

The Marketing Operations Leader

Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams. Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams.

CRM 130
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Social media marketing: Strategy template and tips for 2025

Hootsuite

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users.

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Stop defending your marketing budget — start proving its value

Martech

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Modern marketing teams are built to produce results.

Transform 120
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How wisdom makes AI more effective in marketing

Martech

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. The hype cycle’s rapid pace is unsettling many companies and their marketing departments. Historically, it took three to five years for all this to occur, but evidence suggests these cycles are accelerating.

Marketing 126
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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Geolocation Marketing Looks to Reach $38.1