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Viral marketing: Is there a recipe for going viral in 2025?

Hootsuite

Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report , attitudes toward ‘going viral’ have soured. With insights (and hot takes) from marketing experts, we’re breaking it all down below. Download now What is viral marketing?

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Stop defending your marketing budget — start proving its value

Martech

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Transformed into focused programs that sales actually wants.

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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

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How B2B marketing is becoming a strategic growth driver

Martech

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 118
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Why the MQL model is failing B2B marketing and what to use instead

Martech

Dig deeper: AI is transforming GTM teams into fiduciary powerhouses The no BS GTM model The future of GTM is revenue causality, not lead generation. Marketing, sales and finance must align with the actual drivers of revenue, rather than using artificial engagement signals as a proxy.

Transform 118
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Neuromarketing and Its Advantage in the Experience Economy

Adobe Experience Cloud Blog

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? The digital transformation continues to revolutionize how life is done. Designing memorable experiences with the aid of neuromarketing insights will take marketing to the next level.

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Solving the Marketing Leadership Gap for Small Business

Duct Tape Marketing

As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. We are going to in 2025. There's a lot. So stay tuned.

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