Hubspot Marketing

APRIL 21, 2025

2025 is upon us, and a new year brings new trends and new challenges. If youre a brand looking to leverage social media video this year, you may not know what to expect but dont worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025.

Social Media Marketing 85

Social Media Marketing User-Generated Influencer Marketing Customer Journey 85

Exposure Ninja

APRIL 25, 2025

With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. Here are the top 10 content marketing trends that will shape 2025 and how you can use them to boost engagement, visibility, and (most importantly) conversions.

Market Trends 52

Market Trends Content Marketing User-Generated Thought Leadership 52

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. Double Down on High-Quality Content and SEO If theres one area where your marketing budget should go, it is content and search engine optimization.

User-Generated 59

User-Generated Influencer Marketing SEO Marketing 59

Martech

DECEMBER 11, 2024

Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025. This update may show that Google plans to use more video in search and other campaigns. Why we care.

Advertising 110

Advertising Advertisers Management Content Marketing 110

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. It also addressed video engagement and budget trends. How AI is used in video creation. Click to enlarge.

Branding 105

Branding User-Generated Place Product 105

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. However, its up to the marketing team to determine how to position and promote that offer. Even if AI identify an audience segment that responds better to video, marketers still need to craft content that engages them. trillion USB sticks.

Transform 101

Transform CRM Analytics eCommerce 101

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

SocialPilot

JANUARY 19, 2025

It has been found that if viewers enjoy watching videos, it can improve the purchase intent by 97%. It has been observed that more marketers are adding video testimonials to their sales pages because they can increase conversions by 80%. 90% of marketers say video marketing has given them a good ROI.

Shoppers 49

Shoppers Customer loyalty Transform Management 49

Martech

APRIL 17, 2025

However, audio consumption continues to increase, and IAB data suggests continued expansion and growth in digital audio advertising in 2025 as brands and platforms invest more in podcasts, streaming music and voice-based advertising. Last year’s growth was mainly because podcasting revenue surged to 26.4%

Retail 69

Retail Advertising Advertisers Marketing 69

Buffer Marketing

DECEMBER 11, 2024

The 15 best ways to find music for YouTube videos With a range of licensing options and genres from hip-hop to indie, this list has something for every video marketer. Try a few platforms to see which audio hosting site works best for your use case, project scope, and budget.

Price 21

Price Fashion Energy Place 21

Marketing Insider Group

FEBRUARY 5, 2024

(MarketingEvolution) Over 80% of marketers report that their decisions are now predominantly data-informed. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. SmartInsights) Leading marketers are 1.6 Hubspot) 91% of brands incorporate video as a marketing tool.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

JANUARY 3, 2024

Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025. “It would be unlikely for consumers to stop using social media altogether in short order.”

Entertainment 140

Entertainment Advertising Advertisers User-Generated 140

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. trillion industry by 2025, and every network is vying for their piece of the pie. So what’s hot on YouTube in 2022?

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Digital Marketer

OCTOBER 24, 2022

Not to mention that LinkedIn reported ‘Digital Marketing Specialist’ as the most in-demand job title based on volume of postings on the platform. will be fully remote by 2025. But these roles don’t look the way they used to. According to a study done by Upwork, it’s predicted that 36.2 million workers in the U.S.

Digital Marketing 81

Digital Marketing Copywriting Marketing Marketers 81

Moz

APRIL 19, 2020

Ericsson’s mobility report, run back in November of last year, predicted 5G coverage would cover 65% of the world’s population in 2025. If you were to reorder those recommendations in terms of difficulty to implement for the average search marketer and impact on site speed, it would probably go something like this: Low difficulty, low impact.

SEO 73

SEO User-Generated Management Place 73

Digital Marketer

NOVEMBER 26, 2022

Promotional Videos & Video Sales Letters. VIDEO IS THE FUTURE! In fact, 87% of video marketers say that video gives them a positive return on investment. Video marketing is indeed where it’s at! Says the girl who spends HOURS making video content every week. billion by the year 2025.

Copywriting 87

Copywriting SEO Promotion Education 87

Vertical Response

MARCH 22, 2024

This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries. With e-commerce projected to represent nearly 25% of global retail sales by 2025, and revenues expected to reach a staggering $8.1

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Double down on social media and video marketing Social media marketing campaigns are essential for reaching Gen Alpha.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

FEBRUARY 4, 2025

Check out our brand-new 2025 State of Blogging report with data from 500+ marketers the first time we've ever run such a comprehensive audit on what's happening across the blogging landscape.) Plus, we publish content for Media Narratives like Marketing Budgets: How Much Should Your Team Spend in 2024?

Transform 107

Transform Thought Leadership Market Trends Video Marketing 107

Hubspot Marketing

JANUARY 31, 2023

billion users by 2025. Last year, it was the most-used platform for influencer marketing in the U.S. – and more marketers are planning to use Instagram for their campaigns in 2023. To top it off, more than half of video marketers ranked Instagram as the best platform for ROI, engagement, and lead generation last year.

Gen Z 134

Gen Z Millennials User-Generated Shipping 134

Martech

FEBRUARY 19, 2025

That delay ends on April 5, 2025. 18, 2025, the day before the ban took effect, the app briefly went dark. As of January 2025, it had 170 million monthly active users (MAU) in the United States. The ban went into effect on Jan. Under the law, the president could invoke a 90-day delay in enforcement. “Month-over-month U.S.

Gen Z 113

Gen Z Law B2C Entertainment 113