Martech

AUGUST 9, 2024

The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. Companies like IBM can digitize 730 pages per minute, making massive archival and digitization projects possible in a way they have never been before. In the United States, similar efforts are underway.

Transform 113

Transform Energy PR Customer loyalty 113

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform 112

Transform User-Generated Analytics Social Media Marketing 112

Martech

MARCH 24, 2025

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. More than 80% of companies that havent fully scaled AI have a timeline for adoption, and half expect full integration by 2026.

Transform 71

Transform B2C Price Advertisers 71

Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. You may need to acquire data management technology that provides a means to manage the integrity and governance of your data.

Transform 110

Transform User-Generated B2C Management 110

illumin

AUGUST 27, 2024

Past predictions showed in-person shopping slowing down, with some studies suggesting that up to 23,500 brick-and-mortar retail locations in the US would close by 2026. In 2022 there were also more store openings than closing of physical locations – a first since 2026. In fact, brick-and-mortar locations are on the rise.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II.

Customer 121

Customer Direct Mail Transform Health 121

Martech

JULY 30, 2024

Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search. Impact on organic search AI is reshaping organic search, forcing businesses to rethink their marketing strategies.

Transform 110

Transform User-Generated SEO Digital Marketing 110

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertisers 73

Advertisers Advertising Management Branding 73

Martech

JANUARY 27, 2025

Its already a reality today that will become even more pervasive by early 2026. While this extends beyond GTM, it will be particularly visible there, revealing the networked causes and effects driving or hindering your business momentum. This is the power of genAI, analytical AI and causal AI working together.

Non-Profit 101

Non-Profit CMO Analytics Market Research 101

Chief Martec

JANUARY 16, 2025

Any guesses as to what tech stacks will look like by January 2026? Anyway, I have barely scratched the surface of the wealth of data-validated insights about tech stacks in the Zylo report. I would highly recommend picking up a copy. It’s going to be a fascinating year ahead.

Finance 74

Finance Price Management Marketing 74

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

Analytics 145

Analytics Customer Journey Marketers Marketing 145

Econsultancy

AUGUST 11, 2022

Gartner has published a prediction that by 2026, 25% of people will be spending at least one hour per day in the.

Customer 117

Customer 117

Martech

MARCH 17, 2022

That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Why we care: Getting your marketing mix right is always a challenge. While TV is still big, it continues to shrink.

Marketing Mix 120

Marketing Mix Digital Marketing Transform Marketers 120

Backlinko

JUNE 4, 2024

trillion 2026 $7.41 trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29 trillion 2023 $5.82 trillion 2024 $6.33 trillion 2025 $6.86 trillion 2027 $7.96 trillion Ecommerce accounts for 20.1% of total retail sales worldwide in 2024.

eCommerce 99

eCommerce Gen Z Shipping Retail 99

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders. This spending is expected to reach an estimated 69 billion U.S.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders. This spending is expected to reach an estimated 69 billion U.S.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Zumvu

SEPTEMBER 8, 2022

Billion by 2026. The global Software-as-a-Service market will be valued at $307.3 With several SaaS companies fighting to leverage the huge market — competition in any niche is unavoidable.

Customer 98

Customer Marketers Marketing 98

Search Engine Land

JULY 29, 2024

Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search. Impact on organic search AI is reshaping the landscape of organic search, forcing businesses to rethink their marketing strategies.

Transform 131

Transform User-Generated SEO Law 131

Martech

JUNE 3, 2024

States with data privacy laws not yet in effect STATE LAW TAKES EFFECT Oregon Oregon Consumer Data Protection Act 7/1/2024 Montana Montana Consumer Data Privacy Act 10/1/2024 Iowa Iowa Consumer Data Protection Act 1/1/2025 Delaware Delaware Personal Data Privacy Act 1/1/2025 New Hampshire New Hampshire Consumer Data Protection Act 1/1/2025 Texas Texas (..)

Law 135

Law Advertisers Advertising Price 135

Martech

MAY 10, 2024

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Podcasts are projected to reach $2.6 Monthly U.S. podcast listeners now number 135 million, averaging 8.3

Advertisers 106

Advertisers Advertising Entertainment Retail 106

Backlinko

MARCH 11, 2024

billion 2026 $8.44 billion by 2026 (up from $2.9 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2027 $9.53

Customer Journey 116

Customer Journey Marketing Automation Platform Marketers Marketing 116

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Retail 114

Retail Shoppers Advertisers Advertising 114

Marketing Insider Group

FEBRUARY 5, 2024

billion by 2026. billion by 2026. Bain) Ecommerce & Online Shopping Stats By 2026, 24% of retail purchases are expected to take place online. Statista) By 2026, the Ecommerce market is expected to total over $8.1 trillion by 2026. billion by 2026. market share. eMarketer) Image Source: Nexcess The U.S.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

MAY 10, 2024

AI and crypto mining are expected to double that consumption by 2026. In 2022, data centers used 460 terawatt-hours 2% of all global electricity usage, mostly driven by data centers and data center cooling, according to a new report from the International Energy Agency.

Digital Marketing 122

Digital Marketing Energy Advertisers Advertising 122

Martech

MAY 2, 2022

At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 This comes at a key moment for Peacock, which is expected to hit 64.3 million US viewers this year, up 25% from 51.5 million the year before, according to eMarketer. That viewership will mean it is reaching one-fifth of all internet users.

Advertisers 104

Advertisers Advertising Performance Marketing Digital Marketing 104

Search Engine Land

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertisers 79

Advertisers Advertising Management Branding 79

CMO Network

NOVEMBER 17, 2022

While the 2022 FIFA World Cup is just around the corner, it's important to realize that the next edition will be played in North America in the summer of 2026, with most games being played in the U.S.

Marketers 80

Marketers Marketing CMO 80

Martech

JUNE 3, 2022

billion by 2026. Billion in 2026. In fact, global digital advertising and marketing are predicted to reach $786.2 The current U.S. market is estimated at US$179.4 Billion for 2022, accounting for a 38.6 percent share of the world market.

Digital Marketing 113

Digital Marketing Analytics Marketers Marketing 113

Search Engine Land

OCTOBER 2, 2023

That number is expected to quadruple by 2026. . “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms. TikTok generates most of its profits from ad revenue – which came to $9.4 billion in 2022.

User-Generated 91

User-Generated Influencer Marketing Advertisers Advertising 91

verse.ai

JANUARY 28, 2025

If the FCC complies with the court’s interpretation, we could see a revised version of these rules potentially as early as January 2026. The FCC may initiate a new rulemaking process to modify and reintroduce similar restrictions, including public comment and a new effective date.

Telemarketing 59

Telemarketing Law Communications Education 59

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. Marketers will be keenly observing the impact of AI on marketing-adjacent functions like customer service.

Product 98

Product User-Generated Analytics Communications 98

illumin

APRIL 9, 2024

Recent estimates suggest that by 2026 there will be over 3,000 million OTT viewers. What makes a great over-the-top ad Every year more and more viewers “cut the cord” and leave cable TV behind. This isn’t a new phenomenon, but it is a growing one. The OTT market is estimated to grow to a value of $223.07

Advertisers 105

Advertisers Advertising Entertainment Place 105

Search Engine Land

MAY 16, 2024

Publishers who weren’t already freaking out about losing traffic from Google’s helpful content or core updates – or Gartner’s prediction that traffic from search engines fall 25% by 2026 – are definitely starting to freak out now as AI Overviews start rolling out.

User-Generated 121

User-Generated Advertisers Advertising Search Marketers 121

Sales Force: CMO

JULY 6, 2021

billion by 2026. billion by 2026. They’d get randomly paired up with a more established person and would shadow them and/or have regular check-ins. The global market for mentoring software is expected to grow from $377 million in 2020 to $1.1 360iresearch. “It

Global Marketing 98

Global Marketing Product Management Marketers 98

Backlinko

MARCH 13, 2024

Year App Store (iPhone) Spending Google Play (Android) Spending 2021 $85 billion $47 billion 2022 $92 billion $45 billion 2023 $108 billion $51 billion 2024 $124 billion $58 billion 2025 $142 billion $65 billion 2026 $161 billion $72 billion Source: Sensor Tower Best-Selling Smartphones on Android vs iOS (iPhone) According to Counterpoint Research, (..)

Branding 123

Branding Marketers Marketing 123

Bannerflow

SEPTEMBER 7, 2020

A recent report highlights that globally iGaming is set to increase to be worth $160 billion by 2026. Why is knowing iGaming display advertising trends so important? Effective mobile display advertising is essential. Key reasons for this growth are the adoption of smartphones and greater accessibility for consumers.

Advertisers 88

Advertisers Advertising Branding Industry Insights 88

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 122

eCommerce Gen Z B2C Shoppers 122