Martech

OCTOBER 19, 2022

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). In the U.S., programmatic digital display ad spending is projected to account for $115.23

Advertising 130

Advertising Advertisers Retail Price 130

Martech

MAY 10, 2024

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Podcasts are projected to reach $2.6 Monthly U.S. podcast listeners now number 135 million, averaging 8.3

Advertising 114

Advertising Advertisers Entertainment Retail 114

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Retail 123

Retail Shoppers Advertising Advertisers 123

Zumvu

SEPTEMBER 8, 2022

Billion by 2026. The global Software-as-a-Service market will be valued at $307.3 With several SaaS companies fighting to leverage the huge market — competition in any niche is unavoidable.

Customer 98

Customer Marketing Marketers 98

Marketing Insider Group

FEBRUARY 5, 2024

billion by 2026. billion by 2026. Bain) Ecommerce & Online Shopping Stats By 2026, 24% of retail purchases are expected to take place online. Statista) By 2026, the Ecommerce market is expected to total over $8.1 trillion by 2026. billion by 2026. market share. eMarketer) Image Source: Nexcess The U.S.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

AUGUST 9, 2024

The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. Companies like IBM can digitize 730 pages per minute, making massive archival and digitization projects possible in a way they have never been before. In the United States, similar efforts are underway.

Transform 121

Transform Energy PR Customer loyalty 121

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform 122

Transform User-Generated Analytics Social Media Marketing 122

Martech

JUNE 3, 2024

States with data privacy laws not yet in effect STATE LAW TAKES EFFECT Oregon Oregon Consumer Data Protection Act 7/1/2024 Montana Montana Consumer Data Privacy Act 10/1/2024 Iowa Iowa Consumer Data Protection Act 1/1/2025 Delaware Delaware Personal Data Privacy Act 1/1/2025 New Hampshire New Hampshire Consumer Data Protection Act 1/1/2025 Texas Texas (..)

Law 138

Law Advertising Advertisers Price 138

Backlinko

MARCH 11, 2024

billion 2026 $8.44 billion by 2026 (up from $2.9 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2027 $9.53

Customer Journey 107

Customer Journey Marketing Automation Platform Marketing Marketers 107

Martech

JULY 29, 2024

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry.

Transform 140

Transform Branding CMO Education 140

Backlinko

JUNE 4, 2024

trillion 2026 $7.41 trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29 trillion 2023 $5.82 trillion 2024 $6.33 trillion 2025 $6.86 trillion 2027 $7.96 trillion Ecommerce accounts for 20.1% of total retail sales worldwide in 2024.

eCommerce 89

eCommerce Gen Z Shipping Retail 89

Martech

MAY 10, 2024

AI and crypto mining are expected to double that consumption by 2026. In 2022, data centers used 460 terawatt-hours 2% of all global electricity usage, mostly driven by data centers and data center cooling, according to a new report from the International Energy Agency.

Digital Marketing 130

Digital Marketing Energy Advertising Advertisers 130

Martech

JUNE 3, 2022

billion by 2026. Billion in 2026. In fact, global digital advertising and marketing are predicted to reach $786.2 The current U.S. market is estimated at US$179.4 Billion for 2022, accounting for a 38.6 percent share of the world market.

Digital Marketing 122

Digital Marketing Analytics Marketing Marketers 122

Martech

MAY 2, 2022

At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 This comes at a key moment for Peacock, which is expected to hit 64.3 million US viewers this year, up 25% from 51.5 million the year before, according to eMarketer. That viewership will mean it is reaching one-fifth of all internet users.

Advertising 111

Advertising Advertisers Performance Marketing Digital Marketing 111

Martech

JULY 30, 2024

Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search. Impact on organic search AI is reshaping organic search, forcing businesses to rethink their marketing strategies.

Transform 119

Transform User-Generated SEO Digital Marketing 119

Search Engine Land

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertising 79

Advertising Advertisers Management Branding 79

CMO Network

NOVEMBER 17, 2022

While the 2022 FIFA World Cup is just around the corner, it's important to realize that the next edition will be played in North America in the summer of 2026, with most games being played in the U.S.

Marketing 80

Marketing Marketers CMO 80

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertising 81

Advertising Advertisers Management Branding 81

Search Engine Land

OCTOBER 2, 2023

That number is expected to quadruple by 2026. . “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms. TikTok generates most of its profits from ad revenue – which came to $9.4 billion in 2022.

User-Generated 91

User-Generated Influencer Marketing Advertising Advertisers 91

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. Marketers will be keenly observing the impact of AI on marketing-adjacent functions like customer service.

Product 98

Product User-Generated Analytics Communications 98

illumin

APRIL 9, 2024

Recent estimates suggest that by 2026 there will be over 3,000 million OTT viewers. What makes a great over-the-top ad Every year more and more viewers “cut the cord” and leave cable TV behind. This isn’t a new phenomenon, but it is a growing one. The OTT market is estimated to grow to a value of $223.07

Advertising 106

Advertising Advertisers Entertainment Place 106

Search Engine Land

MAY 16, 2024

Publishers who weren’t already freaking out about losing traffic from Google’s helpful content or core updates – or Gartner’s prediction that traffic from search engines fall 25% by 2026 – are definitely starting to freak out now as AI Overviews start rolling out.

User-Generated 121

User-Generated Advertising Advertisers Search Marketers 121

Sales Force: CMO

JULY 6, 2021

billion by 2026. billion by 2026. They’d get randomly paired up with a more established person and would shadow them and/or have regular check-ins. The global market for mentoring software is expected to grow from $377 million in 2020 to $1.1 360iresearch. “It

Global Marketing 98

Global Marketing Product Management Marketing 98

Backlinko

MARCH 13, 2024

Year App Store (iPhone) Spending Google Play (Android) Spending 2021 $85 billion $47 billion 2022 $92 billion $45 billion 2023 $108 billion $51 billion 2024 $124 billion $58 billion 2025 $142 billion $65 billion 2026 $161 billion $72 billion Source: Sensor Tower Best-Selling Smartphones on Android vs iOS (iPhone) According to Counterpoint Research, (..)

Branding 116

Branding Marketing Marketers 116

Bannerflow

SEPTEMBER 7, 2020

A recent report highlights that globally iGaming is set to increase to be worth $160 billion by 2026. Why is knowing iGaming display advertising trends so important? Effective mobile display advertising is essential. Key reasons for this growth are the adoption of smartphones and greater accessibility for consumers.

Advertising 88

Advertising Advertisers Branding Industry Insights 88

Martech

MAY 23, 2023

Nevertheless, Frank is bold enough to posit that custom training of AI by brands will be mainstream by 2026. Also, once one starts introducing an IT team (with time on its hands) and data scientists, one begins to think this is primarily an enterprise project. Get MarTech! In your inbox. Business email address Subscribe Processing.

Branding 105

Branding Customer Marketing Marketers 105

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 111

eCommerce Gen Z B2C Shoppers 111

Martech

AUGUST 10, 2022

What if, a year from now, Google punts it back to 2026? That is what I think we ultimately will need.” ” Get the daily newsletter digital marketers rely on. Processing.Please wait. See terms. A year from now. “It’s the Chicken Little story,” said Frank.

Advertising 122

Advertising Advertisers Health Digital Marketing 122

Campaign Monitor

APRIL 19, 2023

trillion in 2023, and by 2026, the e-commerce market is expected to total over $8.1 With the gaming industry expected to maintain its recent growth, possibly becoming worth more than $321 billion by 2026 , the market seems to be dripping with opportunities for brands to generate more direct sales.

Marketing Strategy 83

Marketing Strategy Shoppers Transform User-Generated 83

Martech

DECEMBER 17, 2024

By the end of 2026, however, many B2B GTM teams will be in their strongest position ever. This means that a top-notch marketing effort is probably the most cost-effective function in many B2B businesses, particularly on a rolling three-year basis. The first half of 2025 is likely to be very tough.

Marketing 87

Marketing Marketers Analytics Marketing Strategy 87

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers.

Transform 98

Transform Gen Z Customer Journey User-Generated 98

Martech

OCTOBER 4, 2022

billion in 2026, a compound annual growth rate of 15.7%, according to the Business Research Company. They cite digital events’ ability to engage geographically disparate audiences in a far more cost-effective way than in-person events. billion in 2022 to $11.75 What is a digital events platform?

Event Marketing 132

Event Marketing Transform User-Generated Management 132

Sprout Social

MARCH 30, 2023

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026.

Key Performance Indicator 118

Key Performance Indicator Food Advertising Advertisers 118

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Social commerce, with features like shoppable content, is about a thousand times more enjoyable than stuffy department stores — which is why we expect the popularity of shoppable content to continue growing.

Retail 127

Retail eCommerce Fashion Affiliate Marketing 127

Hootsuite

AUGUST 18, 2021

By 2026, brands will be spending 24.5% Why this matters: It’s not the early 2010s anymore. Social media has become a central communications channel across all industries, so your team needs to be masters of many tactics, not specialists of a few. of their marketing budgets on social marketing, almost double pre-pandemic levels (13.3%).

Education 142

Education Marketing Marketers Digital Marketing 142

Neil Patel

MARCH 12, 2021

The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Considering building an app? You’re in good company. Meanwhile, the average person has more than 80 apps on their phone. That represents a ton of opportunities for app builders.

Price 144

Price Retail Food Market Research 144

Customers.ai

NOVEMBER 7, 2023

billion by 2026, growing at a CAGR of 13.3%. In fact, according to the Contextual Advertising – Global Market Trajectory & Analytics report, the contextual advertising market is set to reach $335.1 What makes contextual advertising interesting is that your ad isn’t being shown on a random site.

Outbound Marketing 126

Outbound Marketing Advertising Advertisers User-Generated 126