How tariffs impact retail sales and ad spending, and why 2025 might be different
Martech
APRIL 3, 2025
In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales.
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