Martech

MARCH 24, 2025

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. More than 80% of companies that havent fully scaled AI have a timeline for adoption, and half expect full integration by 2026.

Transform 66

Transform B2C Price Advertising 66

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertising 70

Advertising Advertisers Management Branding 70

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success.

Advertising 106

Advertising Advertisers Entertainment Place 106

Bannerflow

SEPTEMBER 7, 2020

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020. Why is knowing iGaming display advertising trends so important?

Advertising 88

Advertising Advertisers Branding Industry Insights 88

Martech

MAY 10, 2024

billion by 2026. Comedy and sports leading the way Podcasting’s slowed growth in 2023 was indicative of lower ad budgets overall as advertisers braced for economic headwinds, according to Matt Shapo, director, Media Center for IAB, in his keynote. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

Advertising 104

Advertising Advertisers Entertainment Retail 104

Martech

JUNE 3, 2024

Colorado Privacy Act Applies to businesses that: Have 100,000 Colorado consumers+ during a year, or Have 25,000 Colorado consumers+, and generate revenue from the sale of PI, potentially through a discount on the price of goods or services.

Law 133

Law Advertising Advertisers Price 133

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. However, in an era of heightened concerns about online privacy, consumers are demanding more respect from advertisers. Worried that this change signals the end of effective advertising for your company? Fold contextual advertising into your mix.

Advertising 81

Advertising Advertisers Whitepaper User-Generated 81

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. of their advertising budget to branding. Demand Sage) Image Source: Demand Sage 84% of podcast advertisements are dynamic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

MAY 10, 2024

Almost two-thirds of the money spent on programmatic advertising was wasted because ads were shown to the wrong target audience, according to the ANA’s recent report. Furthermore, many ads wind up on made-for-advertising sites that are typically fraud, click-bait or offer low-value inventory. The first step is setting tangible goals.

Digital Marketing 119

Digital Marketing Energy Advertising Advertisers 119

Martech

AUGUST 3, 2022

Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. 24% of the companies advertising in January 2022 were first-time buyers. While much of that is online, it’s also happening with in-store advertising. “It

Retail 110

Retail Shoppers Advertising Advertisers 110

illumin

OCTOBER 9, 2024

Streaming advertising has come a long way. Since the advent of pre-roll ads on YouTube to the addition of ad breaks on large streaming platforms like Netflix, advertisers have climbed on board a new opportunity to capture audiences’ imaginations. But how did streaming advertising get to where it is today? billion by 2026.

Advertising 59

Advertising Advertisers Price Place 59

Martech

MAY 2, 2022

The service, developed for NBCU by CTV ad-tech firm tvScientific, lets advertisers enter their budget, choose their target audience and KPIs, upload creative, and measure delivery as well as performance. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 Processing.Please wait. million viewers.

Advertising 103

Advertising Advertisers Performance Marketing Digital Marketing 103

verse.ai

JANUARY 28, 2025

The FCCs amendments to the TCPA were set to change the landscape of lead generation drastically by outlining new requirements for one-to-one consent and logical and topical restrictions for telemarketing and advertising calls. Originally, the amendments to the TCPA were set to go into effect on January 27th, 2025.

Telemarketing 59

Telemarketing Law Communications Education 59

Martech

JUNE 3, 2022

In fact, global digital advertising and marketing are predicted to reach $786.2 billion by 2026. Billion in 2026. Tools Covered: Google Analytics, Google Ads, Facebook Advertising, Hootsuite, YouTube and Video Marketing, Twitter Advertising and Mailchimp, among others. The current U.S. Fees: $3195.

Digital Marketing 110

Digital Marketing Analytics Marketing Marketers 110

Martech

MARCH 17, 2022

That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Why we care: Getting your marketing mix right is always a challenge. While TV is still big, it continues to shrink.

Marketing Mix 117

Marketing Mix Digital Marketing Transform Marketing 117

Search Engine Land

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertising 79

Advertising Advertisers Management Branding 79

Sprout Social

MARCH 30, 2023

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. What is digital out-of-home advertising? so there are a lot of screens for brands to use to grab attention.

Key Performance Indicator 126

Key Performance Indicator Food Advertising Advertisers 126

Customers.ai

NOVEMBER 7, 2023

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. Not ideal for advertisers. iOS 14 allowed users to opt out of tracking and opt-out they did.

Outbound Marketing 121

Outbound Marketing Advertising Advertisers User-Generated 121

Search Engine Land

OCTOBER 2, 2023

If sign-ups for TikTok’s ad-free subscription tier prove to be popular, then this could have a significant impact on reach for the platform’s advertisers, which will ultimately lower the product’s value. That number is expected to quadruple by 2026. Why we care. What ads will be excluded? SUBSCRIBE See terms.

User-Generated 91

User-Generated Influencer Marketing Advertising Advertisers 91

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Customers can now use AI-powered predictive analytics to maximize return on advertising spend. Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics.

Product 98

Product User-Generated Analytics Communications 98

Bannerflow

NOVEMBER 1, 2021

iGaming display advertising trends offer insight into what makes the industry tick. billion), then double again in 2026. billion), then double again in 2026. Therefore, we are proud to provide our unique insights into iGaming display advertising to help brands take advantage of this predicted growth. billion in 2023 (€76.6

Advertising 52

Advertising Advertisers Place Industry Insights 52

Search Engine Land

MAY 16, 2024

Publishers who weren’t already freaking out about losing traffic from Google’s helpful content or core updates – or Gartner’s prediction that traffic from search engines fall 25% by 2026 – are definitely starting to freak out now as AI Overviews start rolling out. Screenshot via Adam Di Frisco /X Oops.

User-Generated 121

User-Generated Advertising Advertisers Search Marketers 121

Martech

AUGUST 10, 2022

Google blindsided the marketing and advertising industry last month by pushing back third-party cookie deprecation in Chrome until at least late 2025. advertising standards body, is calling out its own members , demanding “less incrementalism and more burning impatience.” The reason? What is Google’s motivation?

Advertising 110

Advertising Advertisers Health Digital Marketing 110

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. What will our so cial media advertising vs traditional advertising guide cover?

Advertising 52

Advertising Advertisers Transform Shoppers 52

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. What will our so cial media advertising vs traditional advertising guide cover?

Advertising 52

Advertising Advertisers Transform Shoppers 52

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers.

Transform 98

Transform Gen Z Customer Journey User-Generated 98

SocialPilot

JANUARY 15, 2024

Snapchat accounts for less than 2% of the US digital advertising market. But why is advertising on Snapchat beneficial? million people through advertising. Gen Z users show a 59% advertising recall after engaging with an advertisement for two seconds or less. billion in advertising revenue by 2026.

Gen Z 103

Gen Z Millennials User-Generated Advertising 103

Campaign Monitor

APRIL 19, 2023

trillion in 2023, and by 2026, the e-commerce market is expected to total over $8.1 With the gaming industry expected to maintain its recent growth, possibly becoming worth more than $321 billion by 2026 , the market seems to be dripping with opportunities for brands to generate more direct sales.

Marketing Strategy 83

Marketing Strategy Shoppers Transform User-Generated 83

Hubspot Marketing

NOVEMBER 29, 2023

billion by 2026. Invest in digital advertisement. Digital advertising will help you reach not only local but also international students who are interested in studying abroad or taking online courses. Digital advertising platforms, such as Google Ads, Bing Ads, and social media ads, offer precise targeting options.

Education 121

Education eBook Gen Z Marketing 121

Businesses Grow

JANUARY 8, 2024

Advertising is less visible in a streaming media world and more expensive than ever. Advertising alongside creator content can jump-start the purchase funnel process, collapsing the awareness, interest, and consideration stages together. Influence is everything The marketing world is in a state of massive transition. Let that sink in.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Neil Patel

FEBRUARY 1, 2021

dollars by 2026. Costs are high: Paid advertising costs can be high. This means setting up your beacons for paid advertising campaigns must be done correctly. What’s more, the beacon technology market is exploding, with Statista predicting the market will grow to 56.6 billion U.S. What Is Beacon Technology?

Manufacturing 129

Manufacturing User-Generated Shoppers Place 129

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Plus, many people are happy to be advertised to on these platforms. So, if you’re not creating shoppable content on social media platforms, we’re here to tell you that you should be. Target consumers in browsing-mode.

Retail 131

Retail eCommerce Fashion Affiliate Marketing 131

Martech

AUGUST 23, 2023

Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. Ad spending on RMNs is projected to grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG.

Retail 96

Retail Branding Shoppers Advertising 96

Bannerflow

MAY 22, 2023

Considering these factors, it becomes abundantly clear that the surging prominence of connected TV not only offers viewers a myriad of options but also opens up new and exciting opportunities for content creators and advertisers alike. The Benefits of CTV – What is in it for advertisers?

Advertising 52

Advertising Advertisers Entertainment User-Generated 52

Hubspot Marketing

NOVEMBER 30, 2022

Finally, your marketing team could need a budget of roughly $20,000 for SEO, paid advertising, social, content creation, etc. Consumers are smart enough to know they shouldn't trust every advertisement they see — but they can trust fellow consumers. So leverage that trust through social proof methods.

Product 145

Product Food Product Marketing Market Research 145

Hootsuite

FEBRUARY 24, 2022

If your current advertising campaign strategy consists of, “Promote new product launch,” then we need to have a talk. The pandemic has only served to bolster this, with social media purchases predicted to grow 30% annually through 2026. Consistent branding builds loyalty and trust. Have a plan. Source: Statista.

Analytics 145

Analytics Promotion Social Media Marketing User-Generated 145