illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. However, X/Twitter’s lax approach to content management has driven away advertisers and users. It will be interesting to see if Elon Musk’s role in the new administration makes any difference.

Customer 124

Customer Direct Mail Transform Health 124

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. In 2022 there were also more store openings than closing of physical locations – a first since 2026.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Martech

MARCH 24, 2025

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. More than 80% of companies that havent fully scaled AI have a timeline for adoption, and half expect full integration by 2026.

Transform 75

Transform B2C Price Advertising 75

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertising 75

Advertising Advertisers Management Branding 75

Bannerflow

SEPTEMBER 7, 2020

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020. Why is knowing iGaming display advertising trends so important?

Advertising 88

Advertising Advertisers Branding Industry Insights 88

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success.

Advertising 105

Advertising Advertisers Entertainment Place 105

illumin

AUGUST 21, 2024

(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. What is display advertising? Display advertising is an important part of online advertising. What are display ads?

Advertising 98

Advertising Advertisers User-Generated Key Performance Indicator 98

Martech

JUNE 3, 2024

Colorado Privacy Act Applies to businesses that: Have 100,000 Colorado consumers+ during a year, or Have 25,000 Colorado consumers+, and generate revenue from the sale of PI, potentially through a discount on the price of goods or services.

Law 137

Law Advertising Advertisers Price 137

Martech

MAY 10, 2024

billion by 2026. Comedy and sports leading the way Podcasting’s slowed growth in 2023 was indicative of lower ad budgets overall as advertisers braced for economic headwinds, according to Matt Shapo, director, Media Center for IAB, in his keynote. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

Advertising 108

Advertising Advertisers Entertainment Retail 108

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. 0 : Tournament sponsors changing global advertising to reflect concerns for human rights. 0 : Tournament sponsors changing global advertising to reflect concerns for human rights.

Health 112

Health Marketers Marketing Advertising 112

Martech

AUGUST 3, 2022

Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. 24% of the companies advertising in January 2022 were first-time buyers. While much of that is online, it’s also happening with in-store advertising. “It

Retail 116

Retail Shoppers Advertising Advertisers 116

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. However, in an era of heightened concerns about online privacy, consumers are demanding more respect from advertisers. Worried that this change signals the end of effective advertising for your company? Fold contextual advertising into your mix.

Advertisers 81

Advertisers Advertising Whitepaper User-Generated 81

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. of their advertising budget to branding. Demand Sage) Image Source: Demand Sage 84% of podcast advertisements are dynamic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

MAY 2, 2022

The service, developed for NBCU by CTV ad-tech firm tvScientific, lets advertisers enter their budget, choose their target audience and KPIs, upload creative, and measure delivery as well as performance. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 Processing.Please wait. million viewers.

Advertising 106

Advertising Advertisers Performance Marketing Digital Marketing 106

illumin

OCTOBER 9, 2024

Streaming advertising has come a long way. Since the advent of pre-roll ads on YouTube to the addition of ad breaks on large streaming platforms like Netflix, advertisers have climbed on board a new opportunity to capture audiences’ imaginations. But how did streaming advertising get to where it is today? billion by 2026.

Advertising 59

Advertising Advertisers Price Place 59

Martech

MAY 10, 2024

Almost two-thirds of the money spent on programmatic advertising was wasted because ads were shown to the wrong target audience, according to the ANA’s recent report. Furthermore, many ads wind up on made-for-advertising sites that are typically fraud, click-bait or offer low-value inventory. The first step is setting tangible goals.

Digital Marketing 124

Digital Marketing Energy Advertising Advertisers 124

verse.ai

JANUARY 28, 2025

The FCCs amendments to the TCPA were set to change the landscape of lead generation drastically by outlining new requirements for one-to-one consent and logical and topical restrictions for telemarketing and advertising calls. Originally, the amendments to the TCPA were set to go into effect on January 27th, 2025.

Telemarketing 59

Telemarketing Law Communications Education 59

Martech

JUNE 3, 2022

In fact, global digital advertising and marketing are predicted to reach $786.2 billion by 2026. Billion in 2026. Tools Covered: Google Analytics, Google Ads, Facebook Advertising, Hootsuite, YouTube and Video Marketing, Twitter Advertising and Mailchimp, among others. The current U.S. Fees: $3195.

Digital Marketing 115

Digital Marketing Analytics Marketers Marketing 115

Martech

MARCH 17, 2022

That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Why we care: Getting your marketing mix right is always a challenge. While TV is still big, it continues to shrink.

Marketing Mix 122

Marketing Mix Digital Marketing Transform Marketers 122

Sprout Social

MARCH 30, 2023

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. What is digital out-of-home advertising? so there are a lot of screens for brands to use to grab attention.

Key Performance Indicator 129

Key Performance Indicator Food Shoppers Advertising 129

Search Engine Land

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertising 79

Advertising Advertisers Management Branding 79

Customers.ai

NOVEMBER 7, 2023

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. Not ideal for advertisers. iOS 14 allowed users to opt out of tracking and opt-out they did.

Outbound Marketing 121

Outbound Marketing Advertising Advertisers User-Generated 121

Martech

AUGUST 10, 2022

Google blindsided the marketing and advertising industry last month by pushing back third-party cookie deprecation in Chrome until at least late 2025. advertising standards body, is calling out its own members , demanding “less incrementalism and more burning impatience.” The reason? What is Google’s motivation?

Advertising 115

Advertising Advertisers Health Digital Marketing 115

Search Engine Land

OCTOBER 2, 2023

If sign-ups for TikTok’s ad-free subscription tier prove to be popular, then this could have a significant impact on reach for the platform’s advertisers, which will ultimately lower the product’s value. That number is expected to quadruple by 2026. Why we care. What ads will be excluded? SUBSCRIBE See terms.

User-Generated 91

User-Generated Influencer Marketing Advertisers Advertising 91

Martech

APRIL 8, 2024

We had a long conversation about how AI is rapidly changing how people get content and how chatbots are becoming the next frontier in advertising. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. Q: To use a technical term, “Huh?” Get MarTech!

B2C 117

B2C Thought Leadership User-Generated Advertising 117

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Customers can now use AI-powered predictive analytics to maximize return on advertising spend. Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics.

Product 98

Product User-Generated Analytics Communications 98

Bannerflow

NOVEMBER 1, 2021

iGaming display advertising trends offer insight into what makes the industry tick. billion), then double again in 2026. billion), then double again in 2026. Therefore, we are proud to provide our unique insights into iGaming display advertising to help brands take advantage of this predicted growth. billion in 2023 (€76.6

Advertising 52

Advertising Advertisers Place Industry Insights 52

Search Engine Land

MAY 16, 2024

Publishers who weren’t already freaking out about losing traffic from Google’s helpful content or core updates – or Gartner’s prediction that traffic from search engines fall 25% by 2026 – are definitely starting to freak out now as AI Overviews start rolling out. Screenshot via Adam Di Frisco /X Oops.

User-Generated 121

User-Generated Advertising Advertisers Search Marketers 121

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. What will our so cial media advertising vs traditional advertising guide cover?

Advertising 52

Advertising Advertisers Transform Shoppers 52

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. What will our so cial media advertising vs traditional advertising guide cover?

Advertising 52

Advertising Advertisers Transform Shoppers 52

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers.

Transform 98

Transform Gen Z Customer Journey User-Generated 98

Campaign Monitor

APRIL 19, 2023

trillion in 2023, and by 2026, the e-commerce market is expected to total over $8.1 With the gaming industry expected to maintain its recent growth, possibly becoming worth more than $321 billion by 2026 , the market seems to be dripping with opportunities for brands to generate more direct sales.

Marketing Strategy 83

Marketing Strategy Shoppers Transform User-Generated 83

Hubspot Marketing

NOVEMBER 29, 2023

billion by 2026. Invest in digital advertisement. Digital advertising will help you reach not only local but also international students who are interested in studying abroad or taking online courses. Digital advertising platforms, such as Google Ads, Bing Ads, and social media ads, offer precise targeting options.

Education 119

Education eBook Gen Z Marketers 119

Sprout Social

FEBRUARY 28, 2023

Table of contents: LinkedIn demographics statistics LinkedIn usage statistics LinkedIn advertising and marketing statistics LinkedIn Engagement Statistics LinkedIn demographics statistics 1. LinkedIn advertising and marketing statistics 11. billion by 2026. Let’s dive in. The average visit lasted 7.27 minutes and, on average, 7.66

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Martech

APRIL 15, 2022

Typically, firms use these platforms to achieve the same goals they seek to achieve through other forms of digital marketing — high engagement and advertising. trillion by 2026. More efficient programmatic advertising. Artificial intelligence completely revamps media buying and programmatic advertising through this process.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124