Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. of their advertising budget to branding. with 188,050,000 users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users. In Q3, Gen Z users grew double digits year over year, accelerating from Q2. followed by Brazil and Mexico.

Gen Z 98

Gen Z Millennials Shoppers User-Generated 98

Hubspot Marketing

NOVEMBER 29, 2023

billion by 2026. Social media channels are extremely popular among millennials and Generation Z, the members of your target audience. Invest in digital advertisement. Digital advertising will help you reach not only local but also international students who are interested in studying abroad or taking online courses.

Education 121

Education eBook Gen Z Marketers 121

Search Engine Land

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. As video game technology has grown more sophisticated, so has the average gamer.

Transform 77

Transform Gen Z Customer Journey User-Generated 77

Digital Marketer

MARCH 13, 2023

until 2026? Pro-tip: Examples of industry organizations and groups include the following: American Marketing Association Interactive Advertising Bureau Content Marketing Institute 5. Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% The market is expected to reach $786.2

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketers 86

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In-game advertising. In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

APRIL 15, 2022

Typically, firms use these platforms to achieve the same goals they seek to achieve through other forms of digital marketing — high engagement and advertising. trillion by 2026. More efficient programmatic advertising. Artificial intelligence completely revamps media buying and programmatic advertising through this process.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119