Digital Marketer

MARCH 13, 2023

until 2026? Pro-tip: Examples of industry organizations and groups include the following: American Marketing Association Interactive Advertising Bureau Content Marketing Institute 5. Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% The market is expected to reach $786.2

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. In 2022 there were also more store openings than closing of physical locations – a first since 2026.

Retail 52

Retail Gen Z Shoppers Customer Acquisition 52

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In-game advertising. In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Sprout Social

FEBRUARY 28, 2023

Table of contents: LinkedIn demographics statistics LinkedIn usage statistics LinkedIn advertising and marketing statistics LinkedIn Engagement Statistics LinkedIn demographics statistics 1. Those between the ages of 18–24, mid-range Gen Z, made up 20.4% LinkedIn advertising and marketing statistics 11. billion by 2026.

Gen Z 144

Gen Z Thought Leadership User-Generated Millennials 144

SmartBrief - Marketing

NOVEMBER 26, 2024

trillion by 2026, a 320% increase African American – projected to reach $2.1 trillion, a 367% increase from 2000 to 2026 Population growth. 64% of multicultural consumers took action on a diverse or inclusive advertisement ( WordStream ) and 42% of Americans want to see more racial diversity in advertising.

Non-Profit 97

Non-Profit Gen Z Entertainment Millennials 97

Martech

APRIL 15, 2022

Typically, firms use these platforms to achieve the same goals they seek to achieve through other forms of digital marketing — high engagement and advertising. trillion by 2026. More efficient programmatic advertising. Artificial intelligence completely revamps media buying and programmatic advertising through this process.

B2C 130

B2C Marketing Automation Platform Gen Z Whitepaper 130

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users. In Q3, Gen Z users grew double digits year over year, accelerating from Q2. followed by Brazil and Mexico.

Gen Z 73

Gen Z Millennials Shoppers User-Generated 73