illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. In 2022 there were also more store openings than closing of physical locations – a first since 2026.

Retail 52

Retail Gen Z Shoppers Customer Acquisition 52

SocialPilot

JANUARY 15, 2024

Gen Z and millennials have direct spending of around a trillion dollars through Snapchat! Together, Millennials and Gen Zs have a spending power of over $1 trillion, and Snapchat’s user base has a combined spending power of $4.4 Snapchat accounts for less than 2% of the US digital advertising market. Insane, isn’t it?

Gen Z 85

Gen Z Millennials User-Generated Advertising 85

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. Forbes , 2023) Gen Z, Millennials, and Gen X prefer finding products on social media over any other channel.

eCommerce 104

eCommerce Gen Z B2C Shoppers 104

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. of their advertising budget to branding. Demand Sage) Image Source: Demand Sage 84% of podcast advertisements are dynamic.

Digital Marketing 108

Digital Marketing Marketing Strategy Shoppers User-Generated 108

SocialPilot

JANUARY 10, 2024

31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events. 63% of millennials use the platform to search for products and services. Over 75 billion pins have been uploaded to Pinterest.

Gen Z 73

Gen Z Millennials Shoppers User-Generated 73

Hubspot Marketing

NOVEMBER 29, 2023

billion by 2026. Social media channels are extremely popular among millennials and Generation Z, the members of your target audience. Invest in digital advertisement. Digital advertising will help you reach not only local but also international students who are interested in studying abroad or taking online courses.

Education 102

Education Gen Z eBook Marketers 102

Sprout Social

FEBRUARY 28, 2023

Table of contents: LinkedIn demographics statistics LinkedIn usage statistics LinkedIn advertising and marketing statistics LinkedIn Engagement Statistics LinkedIn demographics statistics 1. As of January 2023, 60% of global users were aged 25–34, representing younger millennials. LinkedIn advertising and marketing statistics 11.

Gen Z 143

Gen Z Thought Leadership User-Generated Millennials 143