Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales.

Retail 110

Retail Advertisers Advertising Price 110

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Get the daily newsletter digital marketers rely on. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2

Advertisers 105

Advertisers Advertising Performance Marketing Digital Marketing 105

Bannerflow

MAY 22, 2023

Considering these factors, it becomes abundantly clear that the surging prominence of connected TV not only offers viewers a myriad of options but also opens up new and exciting opportunities for content creators and advertisers alike. The Benefits of CTV – What is in it for advertisers?

Advertisers 52

Advertisers Advertising Entertainment User-Generated 52

Digital Marketer

MAY 29, 2023

While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet.

Transform 80

Transform Marketers Marketing User-Generated 80

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). In this post we’ll cover: What is performance marketing?

Performance Marketing 102

Performance Marketing User-Generated Marketers Marketing 102

Martech

AUGUST 26, 2022

And marketers are making good use of it. billion by 2026 , the Reckitt Benckiser Group, the maker of Lysol Disinfectant Max Cover Mist, claims that. Have you ever been introduced to a new product and noticed more of the same advertisements at every turn? In an industry with a projected global value of $46.9

Customer 105

Customer Price Marketers Marketing 105