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ChatGPT with ads: ‘Free-user monetization’ coming in 2026?

Martech

Could ChatGPT launch an advertising product within the next year? OpenAI appears to forecast a billion dollars in new revenue from free user monetization in 2026. The ability for advertisers to reach ChatGPTs users represents a significant new opportunity. The post ChatGPT with ads: Free-user monetization coming in 2026?

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales.

Retail 117
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OpenAI adds shopping features to ChatGPT Search

Martech

Here is a screenshot of the interface, which shows a product grid with pricing, descriptions, photos, retailers like Walmart, and buy-now buttons. Dig deeper: ChatGPT with ads: Free-user monetization coming in 2026? It also feels like OpenAI is exposing people to what ChatGPT could look like with advertising. Processing.

Retail 92
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Customer experience tools and strategies: 2025 Predictions

Martech

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. However, X/Twitter’s lax approach to content management has driven away advertisers and users. It will be interesting to see if Elon Musk’s role in the new administration makes any difference.

Customer 124
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AI adoption accelerating, but many fall behind: IAB report

Martech

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. Ad inventory optimization : AI is helping publishers predict demand, improve pricing, and place ads efficiently.

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The marketer’s guide to state data privacy laws

Martech

Colorado Privacy Act Applies to businesses that: Have 100,000 Colorado consumers+ during a year, or Have 25,000 Colorado consumers+, and generate revenue from the sale of PI, potentially through a discount on the price of goods or services.

Law 137
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. of their advertising budget to branding. Demand Sage) Image Source: Demand Sage 84% of podcast advertisements are dynamic.