Martech

MARCH 24, 2025

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. More than 80% of companies that havent fully scaled AI have a timeline for adoption, and half expect full integration by 2026.

Transform 66

Transform B2C Price Advertisers 66

Martech

JANUARY 27, 2025

Market research and causal analytics are whats missing in B2B The fact that your GTM teams want to buy access to both is in no way impugning your intelligence, creativity or insight. This is the power of genAI, analytical AI and causal AI working together. Its already a reality today that will become even more pervasive by early 2026.

Non-Profit 92

Non-Profit CMO Analytics Market Research 92

Search Engine Land

JULY 29, 2024

Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance. Impact on organic search AI is reshaping the landscape of organic search, forcing businesses to rethink their marketing strategies.

Transform 131

Transform User-Generated SEO Law 131

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. Analytics tools provide insights into customer behavior, campaign performance, and ROI, allowing for more informed decision-making. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. Analytics tools provide insights into customer behavior, campaign performance, and ROI, allowing for more informed decision-making. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Econsultancy

MARCH 21, 2022

We can also include digital experience analytics in this, too, which Gartner describes as “tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps.” billion by 2026. Feedback analytics to unify and analyse what customers think about your brand.

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Martech

JUNE 3, 2022

billion by 2026. Billion in 2026. Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. The current U.S.

Digital Marketing 110

Digital Marketing Analytics Marketing Marketers 110

Backlinko

MARCH 11, 2024

billion 2026 $8.44 billion by 2026 (up from $2.9 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2027 $9.53

Customer Journey 118

Customer Journey Marketing Automation Platform Marketing Marketers 118

Martech

MAY 10, 2024

billion by 2026. Data from media analytics firm Guideline found podcast gross media spend up 21.7% Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Monthly U.S.

Advertisers 104

Advertisers Advertising Entertainment Retail 104

Martech

MAY 10, 2024

You may want to use a centralized creative analytics suite that leverages AI and machine learning tools to do this at scale. AI and crypto mining are expected to double that consumption by 2026. However, manually analyzing hundreds of different creatives for what is and isn’t working is incredibly time-consuming.

Digital Marketing 119

Digital Marketing Energy Advertisers Advertising 119

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Customers can now use AI-powered predictive analytics to maximize return on advertising spend. Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics.

Product 98

Product User-Generated Analytics Communications 98

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Retail 110

Retail Shoppers Advertisers Advertising 110

Hootsuite

FEBRUARY 24, 2022

Hootsuite Social Advertising makes it possible to create, schedule, and review organic and paid content, easily pull actionable analytics and build custom reports to prove the ROI of all your posts — from one easy to use dashboard. Track your analytics. Not if you use a social media analytics tool. Source: Statista.

Analytics 145

Analytics Promotion Social Media Marketing User-Generated 145

Hootsuite

AUGUST 18, 2021

Imagine spending your morning on content creation, your afternoon creating analytics reports for curious stakeholders, and the end of your day dealing with a PR crisis on Twitter. The weak spot could be analytics, content curation, or campaign planning and strategy. By 2026, brands will be spending 24.5%

Education 143

Education Marketing Marketers Digital Marketing 143

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. Analytics functions let businesses determine how content is being consumed and what assets drive deals and revenue.

Transform 109

Transform Analytics Communications Marketing 109

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Plus, every Hootsuite plan comes with access to Hootsuite Analytics and the Best Time to Publish feature, helping you monitor and refine your strategy. Try for free for 30 days. Brandwatch.

Retail 131

Retail eCommerce Fashion Affiliate Marketing 131

Sprout Social

FEBRUARY 29, 2024

Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making. Email campaigns AI-driven analytics optimize email strategies by creating narratives that strike a chord with customers. billion by 2026.

Transform 141

Transform User-Generated Analytics Market Trends 141

Neil Patel

MARCH 12, 2021

The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. They also offer analytics so you can measure app performance. Considering building an app? You’re in good company. Meanwhile, the average person has more than 80 apps on their phone. That represents a ton of opportunities for app builders.

Price 144

Price Retail Food Market Research 144

Martech

OCTOBER 4, 2022

billion in 2026, a compound annual growth rate of 15.7%, according to the Business Research Company. Features of DEPs include agenda and registration management, delivery of video-based programming, interactivity for audiences and sponsors, and analytics to understand engagement and inform follow-up activities. billion in 2022 to $11.75

Event Marketing 122

Event Marketing Transform User-Generated Management 122

Sprout Social

MARCH 30, 2023

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026.

Key Performance Indicator 126

Key Performance Indicator Food Advertisers Advertising 126

Hootsuite

MARCH 8, 2022

trillion USD in 2026. Access advanced conversion tracking analytics. If not, install it anyway to get the most useful analytics data. Social commerce is exploding. In 2020, shoppers spent $560 billion USD directly on social media platforms. That’s expected to grow almost exponentially, peaking at an estimated $2.9

Price 130

Price User-Generated Social Media Marketing Shoppers 130

Customers.ai

NOVEMBER 7, 2023

In fact, according to the Contextual Advertising – Global Market Trajectory & Analytics report, the contextual advertising market is set to reach $335.1 billion by 2026, growing at a CAGR of 13.3%. What makes contextual advertising interesting is that your ad isn’t being shown on a random site.

Outbound Marketing 121

Outbound Marketing Advertisers Advertising User-Generated 121

Neil Patel

FEBRUARY 15, 2021

While the technology was slower to catch on, studies predict the industry will grow by more than 75 percent by 2026. With the right analytics in place, you can gather solid user-generated data and insight. Beacons can be invaluable tools for gathering information, analytics, and outreach. They Offer a Variety of Insights.

Energy 145

Energy Manufacturing Retail User-Generated 145

Search Engine Land

APRIL 6, 2023

Go open Google Analytics. While the results in 2024 and 2025 and 2026 are from your efforts today. Stop reading. Click on Behavior , then sort by Top Content , and add a Secondary dimension for google / organic. Now, what do you see? If you’re like most websites, the top trafficked pages are also often at least 12 months old.

SEO 121

SEO Customer Acquisition Place Analytics 121

Welcome Software

JUNE 22, 2022

Rather, businesses are focusing on analytics in 2022. Why the shift to analytics for marketers? The last two years have seen an unprecedented shift to remote work, an emerging customer preference for omnichannel communication and new data technologies that have lowered the barrier of entry to extracting insightful analytics.

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Hootsuite

AUGUST 6, 2021

of the marketing budget by 2026. Platforms like Hootsuite directly integrate with Adobe , Canva , and Salesforce , so you can use your creative tools right alongside other critical aspects of your campaign, like your content calendar and analytics. But bigger budgets come with bigger responsibilities.

Management 140

Management Marketing Marketers Key Performance Indicator 140

Martech

JUNE 29, 2022

Marketing attribution software: Businesses can use this to attribute results to specific marketing activities using marketing analytics and data. According to eMarketer, spend is expected to exceed $867 billion by 2026. Attribution tools also help marketers understand which activities are driving the most ROI.

Performance Marketing 101

Performance Marketing User-Generated Marketing Marketers 101

Digital Marketer

NOVEMBER 26, 2022

In fact, a study by StrategyR revealed that the compound annual growth rate of digital marketing from 2020-2026 is projected at 13.9%. Some platforms provide granular analytics into attendee engagement and experience, allowing organizers to tweak and improve experiences. Do you really want to be left behind?

Digital Marketing 85

Digital Marketing Affiliate Marketing Influencer Marketing Marketing 85

Businesses Grow

JANUARY 8, 2024

Furthermore, it’s projected that by 2026, global social commerce sales will reach a whopping $6 trillion , with the US having approximately 108 million social buyers by 2025. Social Commerce, finally In 2022, we witnessed the steady rise of social commerce , which allowed social media users to purchase products directly on social media.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Digital Marketer

MAY 29, 2023

to $154 billion in 2023 over 2022, with $300 billion expected by 2026 ( SOURCE ). AI-driven analytics tools offer actionable recommendations based on data, enabling marketers to make informed decisions and optimize strategies for superior outcomes. They can delve into customer behavior, market trends, and campaign performance.

Transform 80

Transform Marketing Marketers User-Generated 80

Digital Marketer

MAY 25, 2023

by 2026 , expanding at a CAGR of 26.10% within 2023-2028. email, chat, and phone), analytics and reporting capabilities, and more. Has a built-in data analytics engine. It provides a customizable front-end portal, integration with apps like Google Analytics and Salesforce, and live chat features.

Customer 74

Customer User-Generated eCommerce Education 74

Vertical Response

MARCH 22, 2024

trillion by 2026, there’s never been a better time to start an online business. A detailed guide and use of analytics can streamline this launch process. Social media platforms offer analytics tools that help businesses understand their audience’s behavior, allowing them to craft targeted content that drives website traffic.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Bannerflow

MAY 22, 2023

Unlike traditional TV advertising, which relies on broad demographic segmentation, CTV enables marketers to leverage advanced data analytics and audience insights. dollars by the end of 2026 in the US alone, for marketers looking to take advantage of this high performing marketing channel, you should! billion U.S.

Advertisers 52

Advertisers Advertising Entertainment User-Generated 52

Lynton Web

DECEMBER 22, 2021

billion by 2026. Analytics and Insights. Chatbots are the most widely used form of artificial intelligence (AI), and experts predict the chatbot market size will grow from $2.9 billion in 2020 to $10.5 Companies recognize the multitude of benefits chatbots offer.

User-Generated 52

User-Generated CRM Communications Analytics 52

Rock Content

JUNE 3, 2024

According to eMarketer, up to 24 percent of retail sales are likely to be ecommerce sales by 2026. Built-in analytics, inventory tracking, marketing automation , etc., Analytics are robust, as well, making it easy to track your progress. take all the guesswork out of monitoring how you’re doing.

eCommerce 52

eCommerce Shipping Price Retail 52

Unbounce

MARCH 23, 2023

It’s expected that 24% of all retail purchases will take place online by 2026. Get a hobby, us.) Ecommerce sales recently eclipsed $1 trillion globally —for the first time in history. That’s a whole lot of digital cheddar to be made. So, yeah, Digital Revolution and all that.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75