Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. The evidence underscores the need for a strong analytics partner who can help model the effectiveness and efficiency gains driven by genAI adoption.

Marketing Strategy 77

Marketing Strategy B2C Finance Analytics 77

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. MarketingEvolution) 76% of marketing leaders base decisions on data analytics.

Digital Marketing 108

Digital Marketing Marketing Strategy Shoppers User-Generated 108

Backlinko

MARCH 11, 2024

billion 2026 $8.44 billion by 2026 (up from $2.9 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2027 $9.53

Customer Journey 99

Customer Journey Marketing Automation Platform Marketers Marketing 99

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. dollars by 2026 displaying the sheer growing demand in the segment.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. dollars by 2026 displaying the sheer growing demand in the segment.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Retail 87

Retail Shoppers Advertising Advertisers 87

Rock Content

JUNE 3, 2024

B2C (business to consumer) : Transactions where businesses sell products or services directly to individual consumers. According to eMarketer, up to 24 percent of retail sales are likely to be ecommerce sales by 2026. Built-in analytics, inventory tracking, marketing automation , etc.,

eCommerce 52

eCommerce Shipping Price Retail 52