Martech

MARCH 24, 2025

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. More than 80% of companies that havent fully scaled AI have a timeline for adoption, and half expect full integration by 2026.

Transform 68

Transform B2C Price Advertisers 68

Martech

JANUARY 27, 2025

Instead, it is a networked ecosystem of vendors, customers, partners and competitors, all operating from positions of self-interest in light of an array of marketplace realities that generate far more impact than anyone in B2B has wanted to contemplate. This is the power of genAI, analytical AI and causal AI working together.

Non-Profit 93

Non-Profit CMO Analytics Market Research 93

Econsultancy

MARCH 21, 2022

One crucial outcome has been better customer experiences. Amongst digital IQ leaders (where CIOs and their business partners are ‘in sync’) 79% of respondents were able to create an improved customer experience as a result of tech investment (compared to 64% of other executives).

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Search Engine Land

JULY 29, 2024

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance.

Transform 131

Transform User-Generated SEO Law 131

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. This spending is expected to reach an estimated 69 billion U.S.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. This spending is expected to reach an estimated 69 billion U.S.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Marketing Insider Group

FEBRUARY 5, 2024

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Backlinko

MARCH 11, 2024

Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. billion 2026 $8.44 billion by 2026 (up from $2.9 Marketing tech stack is always evolving. Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics.

Customer Journey 116

Customer Journey Marketing Automation Platform Marketers Marketing 116

Martech

JUNE 3, 2022

billion by 2026. Billion in 2026. Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. The current U.S.

Digital Marketing 113

Digital Marketing Analytics Marketers Marketing 113

Martech

AUGUST 3, 2022

“We want to create more meaningful intersections between our partners and customers,” says Charlene Charles, head of Dollar General’s DG Media Network Operations. “A A brand wants to engage with the customer and give them the best cereal or the best personal care item. What makes retail media networks valuable? What’s in it for brands.

Retail 113

Retail Shoppers Advertising Advertisers 113

Martech

MAY 10, 2024

billion by 2026. Data from media analytics firm Guideline found podcast gross media spend up 21.7% Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Monthly U.S.

Advertising 105

Advertising Advertisers Entertainment Retail 105

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. India is in first place with 75% of its citizens finding AI trustworthy.

Product 98

Product User-Generated Analytics Communications 98

Hootsuite

FEBRUARY 24, 2022

Your customers expect to be able to talk to you. Respond to comments and direct messages quickly to answer customer questions and encourage engagement. In addition to responding on social media, make it easy for customers to ask questions quickly pre- or post-purchase from your website. Be available to chat. Source: Statista.

Analytics 145

Analytics Promotion Social Media Marketing User-Generated 145

Digital Marketer

MAY 25, 2023

Today’s market is customer-centric, and the top-performing organizations are those that focus on customer success more than their competitors do. Believe it or not, customer success is the best strategy to boost customer happiness. And as we all know, happy customers always lead to growing business.

Customer 74

Customer User-Generated eCommerce Education 74

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Transform 142

Transform User-Generated Analytics Market Trends 142

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Delight your customers and improve conversion rates. For brands looking to improve their customer experience and build a solid base of advocates, shoppable content is a clever tactic. What is shoppable content? Close sales fast.

Retail 133

Retail eCommerce Fashion Affiliate Marketing 133

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. Read next: The B2B customer journey is set on a digital track. Integrations with other business technology.

Transform 112

Transform Analytics Communications Marketers 112

Martech

OCTOBER 4, 2022

Travel restrictions, masking, and social distancing requirements spawned by the pandemic compelled B2B companies to adopt new ways of engaging with customers. Customers clamored for features and solutions that delivered the value once created at in-person events. billion in 2022 to $11.75 What is a digital events platform?

Event Marketing 125

Event Marketing Transform User-Generated Management 125

Neil Patel

MARCH 12, 2021

The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Offering: A description of what your app does and how it benefits customers. Cover how you plan to attract and keep customers, the sales process, and where you’ll focus your marketing efforts. Considering building an app?

Price 144

Price Retail Food Market Research 144

Neil Patel

FEBRUARY 15, 2021

All a customer has to do is download one little app and — BOOM! While the technology was slower to catch on, studies predict the industry will grow by more than 75 percent by 2026. Others let businesses customize their orders by size , as well as adding their name and/or logos. They’re virtually a one-stop-shop.

Energy 145

Energy Manufacturing Retail User-Generated 145

Customers.ai

NOVEMBER 7, 2023

Upload Your Export As a Custom Audience in Your Ads Platform Once you have your audience lists exported and created, upload them into Facebook Ads, Google Ads, etc. Look to Collect Zero-Party Data If you haven’t heard the phrase ‘zero-party data’, it refers to the information your customers, website visitors, or email subscribers give to you.

Outbound Marketing 121

Outbound Marketing Advertising Advertisers User-Generated 121

Hootsuite

MARCH 8, 2022

trillion USD in 2026. This is another free, easy way to get in front of customers using Product Pins. Access advanced conversion tracking analytics. If not, install it anyway to get the most useful analytics data. You can set a custom attribution window for tracking conversions. Social commerce is exploding.

Price 132

Price User-Generated Social Media Marketing Shoppers 132

Sprout Social

MARCH 30, 2023

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. Once a customer identified when the ad was first run, they could claim the deal via the campaign website or the McDonald’s app.

Key Performance Indicator 129

Key Performance Indicator Food Shoppers Advertising 129

Martech

APRIL 15, 2022

As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. Marketers need a more analytical and innovative approach to selling. In B2C marketing, companies sell directly to the end customers. trillion by 2026.

B2C 122

B2C Marketing Automation Platform Gen Z Whitepaper 122

Welcome Software

JUNE 22, 2022

Rather, businesses are focusing on analytics in 2022. Why the shift to analytics for marketers? Companies are navigating a transformed landscape on the heels of radical changes to business-customer dynamics. Marketing analytics had a global market value of $2.13 What is marketing analytics? Key takeaways.

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Digital Marketer

NOVEMBER 26, 2022

In fact, a study by StrategyR revealed that the compound annual growth rate of digital marketing from 2020-2026 is projected at 13.9%. Stick to the channels where your target customers are most likely to be active. Customer feedback and reviews are great as they can help with customer experience management.

Digital Marketing 85

Digital Marketing Affiliate Marketing Influencer Marketing Marketers 85

Sprout Social

FEBRUARY 28, 2023

billion by 2026. better in terms of LinkedIn analytics than all other types of posts. Custom collages of 3–4 images in a post perform particularly well for companies. Of the 77% of B2B respondents who used paid social media platforms, 75% c hose LinkedIn in that same time period, saying it produced the best results.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Digital Marketer

MAY 29, 2023

to $154 billion in 2023 over 2022, with $300 billion expected by 2026 ( SOURCE ). Marketers can then tailor their messaging, recommendations, and offers to each customer, creating engaging interactions that drive conversions. They can delve into customer behavior, market trends, and campaign performance.

Transform 80

Transform Marketers Marketing User-Generated 80

Vertical Response

MARCH 22, 2024

trillion by 2026, there’s never been a better time to start an online business. A detailed guide and use of analytics can streamline this launch process. This research should assess customer interest and ensure the target audience has the financial means to purchase your solution.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Lynton Web

DECEMBER 22, 2021

billion by 2026. Just because your lead or customer is talking to a robot, it doesn’t mean it should feel that way. Other AI functionality can also improve your customers’ experience and make it feel more genuine or emphatic. It’s also cost-effective and improves customer satisfaction. billion in 2020 to $10.5

User-Generated 52

User-Generated CRM Communications Analytics 52

Unbounce

APRIL 18, 2024

billion by 2026 ( according to Statista ). Of course, not all of those billions of people are prospective customers for your business. Email marketing is one of the most effective and profitable ways to connect with current and potential customers, but it’s also an area rife with potential pitfalls and easy-to-make mistakes.

Email Marketing 52

Email Marketing Law Marketers Marketing 52

Hootsuite

AUGUST 18, 2021

But what about providing customer care on social ? Imagine spending your morning on content creation, your afternoon creating analytics reports for curious stakeholders, and the end of your day dealing with a PR crisis on Twitter. The weak spot could be analytics, content curation, or campaign planning and strategy.

Education 143

Education Marketers Marketing Digital Marketing 143

Econsultancy

MARCH 4, 2022

Customer experience. trillion globally by 2026. trillion globally by 2026, up from $4.9 Meanwhile, almost three in ten said their clickable digital advertising directed customers to marketplaces like Amazon, and another 20% said they were pointing traffic to retailer partner websites. Ecommerce penetration.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Search Engine Land

APRIL 6, 2023

Go open Google Analytics. It’s among the best, highest ROI with the lowest customer acquisition cost channels for most businesses on the planet. Like next year, when they've cut their marketing budgets today to "save money" and then don't have any new leads, customers, or clients to pay them in the future.) Stop reading.

SEO 121

SEO Customer Acquisition Place Analytics 121

Martech

JUNE 29, 2022

New customers – The advertiser pays a fixed amount for each new customer acquired. consultants, agencies, customers), track their performance and get paid for results. Marketing attribution software: Businesses can use this to attribute results to specific marketing activities using marketing analytics and data.

Performance Marketing 101

Performance Marketing User-Generated Marketers Marketing 101

Businesses Grow

JANUARY 8, 2024

The speed of marketing today has vast implications for measurement, customer service, legal, and agency relationships. Furthermore, it’s projected that by 2026, global social commerce sales will reach a whopping $6 trillion , with the US having approximately 108 million social buyers by 2025.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Unbounce

MARCH 23, 2023

It’s a pretty broad term without a universal definition, but you can think of it as the practice of encouraging people who interact with your digital content—ads, emails, social posts, ebook, whatever—to become customers. (Or, It’s one of the most foolproof ways —maybe even the only way, for some—to get new customers today.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketers 75