Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Major challenges. Get MarTech!

Analytics 145

Analytics Customer Journey Marketing Marketers 145

Econsultancy

MARCH 21, 2022

We can also include digital experience analytics in this, too, which Gartner describes as “tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps.”   Product analytics that track real-time interactions to improve the customer journey. billion by 2026.

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Litmus

JUNE 17, 2025

Plotting email personalization and the customer journey alongside each other keeps everything organized. Email volume keeps increasing Overall email volume in 2024 was up 13% compared to 2020 and is expected to grow another 13% by 2026. Segmentation and personalization working together is just right.

Branding 87

Branding CRM Email Marketing Analytics 87

Backlinko

MARCH 11, 2024

billion 2026 $8.44 billion by 2026 (up from $2.9 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2027 $9.53

Customer Journey 122

Customer Journey Marketing Automation Platform Marketing Marketers 122

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Welcome Software

MAY 15, 2025

By 2026, Gartner predicts that 70% of organizations will prioritize acquiring composable Digital Experience Platform (DXP) technology over monolithic suites, up from 50% in 2023. personalization, A/B testing, analytics) Pro tip: Make sure the flexibility is worth the investment, especially if your current CMS already covers your core needs.

Food 52

Food Marketing Marketers Shipping 52

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Shoppable content has a shorter sales cycle and allows for a more streamlined customer journey than traditional ecommerce tactics. Give people what they want, make it easy to get, and they will love you for it! Close sales fast.

Retail 133

Retail eCommerce Fashion Affiliate Marketing 133