Remove 2026 Remove Analytics Remove Customer Journey
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Headless CMS: What it is and why it matters for modern marketers

Welcome Software

By 2026, Gartner predicts that 70% of organizations will prioritize acquiring composable Digital Experience Platform (DXP) technology over monolithic suites, up from 50% in 2023. personalization, A/B testing, analytics) Pro tip: Make sure the flexibility is worth the investment, especially if your current CMS already covers your core needs.

Food 52
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Segmentation and Personalization: A Unified Path to Better Brand Experience

Litmus

Plotting email personalization and the customer journey alongside each other keeps everything organized. Email volume keeps increasing Overall email volume in 2024 was up 13% compared to 2020 and is expected to grow another 13% by 2026. Segmentation and personalization working together is just right.

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A Human Renaissance in the Age of AI

Businesses Grow

The AI-influenced customer journey Dr. Matt Wilkinson brought PhD-level clarity to the AI conversation. Once a skeptic, now a strategic believer, he emphasized that AI is not a savior, but the powerful new influence on the customer’s decision process. What stood out most was his call to reimagine the customer journey.

Gen Z 73
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Spend on marketing analytics and data infrastructure to grow sharply

Martech

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Major challenges. Get MarTech!

Analytics 145
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How CX analytics platforms are improving customer journeys

Econsultancy

We can also include digital experience analytics in this, too, which Gartner describes as “tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps.”   Product analytics that track real-time interactions to improve the customer journey. billion by 2026.

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15 Key Marketing Automation Statistics

Backlinko

billion 2026 $8.44 billion by 2026 (up from $2.9 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2027 $9.53

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%.