Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Major challenges. Get MarTech!

Analytics 145

Analytics Customer Journey Marketers Marketing 145

Econsultancy

MARCH 21, 2022

We can also include digital experience analytics in this, too, which Gartner describes as “tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps.”   Product analytics that track real-time interactions to improve the customer journey. billion by 2026.

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Backlinko

MARCH 11, 2024

billion 2026 $8.44 billion by 2026 (up from $2.9 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2027 $9.53

Customer Journey 118

Customer Journey Marketing Automation Platform Marketers Marketing 118

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Shoppable content has a shorter sales cycle and allows for a more streamlined customer journey than traditional ecommerce tactics. Give people what they want, make it easy to get, and they will love you for it! Close sales fast.

Retail 132

Retail eCommerce Fashion Affiliate Marketing 132

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. Read next: The B2B customer journey is set on a digital track. Integrations with other business technology.

Transform 110

Transform Analytics Communications Marketers 110

Martech

JUNE 29, 2022

Marketing attribution software: Businesses can use this to attribute results to specific marketing activities using marketing analytics and data. According to eMarketer, spend is expected to exceed $867 billion by 2026. Attribution tools also help marketers understand which activities are driving the most ROI.

Performance Marketing 101

Performance Marketing User-Generated Marketers Marketing 101