Backlinko

MARCH 11, 2024

Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. billion 2026 $8.44 billion by 2026 (up from $2.9 Marketing tech stack is always evolving. Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics.

Customer Journey 116

Customer Journey Marketing Automation Platform Marketers Marketing 116

Econsultancy

MARCH 21, 2022

Of course, there’s a multitude of technologies that work in the service of user experience and customer experience, including data management and customer data platforms, which Adobe’s 2022 Digital Trends report ranks as senior executives’ key technological priorities for 2022. billion by 2026.

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Martech

MAY 10, 2024

billion by 2026. Adtech is stepping in to measure, prove return on spend and manage brand safety in gripping, sometimes contentious, environments. “As Data from media analytics firm Guideline found podcast gross media spend up 21.7% Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

Advertising 109

Advertising Advertisers Entertainment Retail 109

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. GoDaddy ’s Managed WordPress added AI to site building and customer relationship management features. Customers can now use AI-powered predictive analytics to maximize return on advertising spend.

Product 98

Product User-Generated Analytics Communications 98

Martech

MAY 10, 2024

You may want to use a centralized creative analytics suite that leverages AI and machine learning tools to do this at scale. AI and crypto mining are expected to double that consumption by 2026. However, manually analyzing hundreds of different creatives for what is and isn’t working is incredibly time-consuming.

Digital Marketing 125

Digital Marketing Energy Advertising Advertisers 125

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Retail 117

Retail Shoppers Advertising Advertisers 117

Hootsuite

FEBRUARY 24, 2022

Don’t panic: Hootsuite Inbox makes managing your comments and DMs across all platforms quick and painless. Your social media managers can work efficiently together. The pandemic has only served to bolster this, with social media purchases predicted to grow 30% annually through 2026. Track your analytics. Source: Statista.

Analytics 145

Analytics Promotion Social Media Marketing User-Generated 145

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Plus, every Hootsuite plan comes with access to Hootsuite Analytics and the Best Time to Publish feature, helping you monitor and refine your strategy. Heyday’s single dashboard makes management easy. Brands Collab Manager.

Retail 133

Retail eCommerce Fashion Affiliate Marketing 133

Sprout Social

FEBRUARY 29, 2024

Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights. Email campaigns AI-driven analytics optimize email strategies by creating narratives that strike a chord with customers.

Transform 142

Transform User-Generated Analytics Market Trends 142

Martech

OCTOBER 4, 2022

Nearly a third (31%) of event marketers surveyed in 2018 said live events were their single most effective marketing channel, beating out content marketing, email marketing and many other categories, according to a study released by event management software company Bizzabo. Agenda management. Get MarTech! In your inbox.

Event Marketing 129

Event Marketing Transform User-Generated Management 129

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. Content management. Let’s look a little deeper at the range of features offered by sales enablement platforms.

Transform 115

Transform Analytics Communications Marketers 115

Sprout Social

MARCH 30, 2023

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026.

Key Performance Indicator 129

Key Performance Indicator Food Shoppers Advertising 129

Hootsuite

MARCH 8, 2022

trillion USD in 2026. Access advanced conversion tracking analytics. If not, install it anyway to get the most useful analytics data. Manage your Pinterest shopping campaigns alongside all your social media marketing with Hootsuite. Social commerce is exploding. Get a Shop tab on your profile. Source: Pinterest.

Price 132

Price User-Generated Social Media Marketing Shoppers 132

Neil Patel

MARCH 12, 2021

The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Structure and management: An explanation of who’s in charge of your business and how your company is structured. They also offer analytics so you can measure app performance. Considering building an app? You’re in good company.

Price 144

Price Retail Food Market Research 144

Sprout Social

FEBRUARY 28, 2023

billion by 2026. better in terms of LinkedIn analytics than all other types of posts. You can keep up with this influx of comments from LinkedIn Live with Sprout Social’s Smart Inbox, one of its social media management tools. So, it’s not surprising LinkedIn generated 3.8

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Digital Marketer

NOVEMBER 26, 2022

In fact, a study by StrategyR revealed that the compound annual growth rate of digital marketing from 2020-2026 is projected at 13.9%. Customer feedback and reviews are great as they can help with customer experience management. Growing your business through digital marketing can help you reach your ultimate goal: more revenue.

Digital Marketing 85

Digital Marketing Affiliate Marketing Influencer Marketing Marketers 85

Welcome Software

JUNE 22, 2022

Rather, businesses are focusing on analytics in 2022. Why the shift to analytics for marketers? The last two years have seen an unprecedented shift to remote work, an emerging customer preference for omnichannel communication and new data technologies that have lowered the barrier of entry to extracting insightful analytics.

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Digital Marketer

MAY 29, 2023

to $154 billion in 2023 over 2022, with $300 billion expected by 2026 ( SOURCE ). AI-driven analytics tools offer actionable recommendations based on data, enabling marketers to make informed decisions and optimize strategies for superior outcomes. They can delve into customer behavior, market trends, and campaign performance.

Transform 80

Transform Marketers Marketing User-Generated 80

Digital Marketer

MAY 25, 2023

Customer success management includes proactively predicting customer questions or challenges and actively providing resolutions. by 2026 , expanding at a CAGR of 26.10% within 2023-2028. email, chat, and phone), analytics and reporting capabilities, and more. Has a built-in data analytics engine.

Customer 74

Customer User-Generated eCommerce Education 74

Vertical Response

MARCH 22, 2024

trillion by 2026, there’s never been a better time to start an online business. A detailed guide and use of analytics can streamline this launch process. Beyond core administrative tasks, some virtual assistants also provide marketing support skills such as formatting newsletters and managing social media accounts.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Unbounce

APRIL 18, 2024

billion by 2026 ( according to Statista ). Specializing in online marketing, Abi has managed new website launches and developed marketing strategies to drive growth. Lazy list management Whether you’re collecting bad data, not removing hard bounces or emailing inactive subscribers, lazy list management can affect your open rates.

Email Marketing 52

Email Marketing Law Marketers Marketing 52

Hootsuite

AUGUST 18, 2021

Ask the nearest social media manager how they found their career—no really, try it. (Or Even social media managers who took marketing or business programs aren’t fully prepared for the chaos on social. If only the social media manager for the Olympics knew how to use Twitter polls. the "blue" market, circa 2013.

Education 143

Education Marketers Marketing Digital Marketing 143

Martech

JUNE 29, 2022

Tech tools in the performance marketing space span from tracking and attribution to influencer and affiliate management. The types of performance marketing tools include: Partner software: This helps brands find, connect and manage relationships with performance-based partners like publishers, influencers and affiliates.

Performance Marketing 103

Performance Marketing User-Generated Marketers Marketing 103

Econsultancy

MARCH 4, 2022

trillion globally by 2026. trillion globally by 2026, up from $4.9 Consequently, 60% of those surveyed admitted to using buy now, pay later services in order to better manage their new spending habits. Fast Track Ecommerce and Online Merchandising training. Ecommerce payment transactions to exceed $7.5 in a decade.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Rock Content

JUNE 3, 2024

Example: A software company sells a project management tool to a marketing agency. According to eMarketer, up to 24 percent of retail sales are likely to be ecommerce sales by 2026. Built-in analytics, inventory tracking, marketing automation , etc., Analytics are robust, as well, making it easy to track your progress.

eCommerce 52

eCommerce Shipping Price Retail 52

Econsultancy

DECEMBER 13, 2021

Other external factors like Brexit, staff shortages in the supply chain and growing Covid infections could also have an impact on the final numbers come the end of the year, although the report determined these factors to be ‘manageable’ Q2 2021: UK OOH advertising ad revenues soar 277% year-on-year in Q2 2021. year-on-year.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. of the marketing budget by 2026. Nothing could be further from the truth, though.

Management 141

Management Marketers Marketing Key Performance Indicator 141

Martech

DECEMBER 17, 2024

C-suites no longer see marketing analytics as a source of truth. They want to see mainstream causal analytics the same math used to better understand climate change and other complex ecosystems applied to GTM. By the end of 2026, however, many B2B GTM teams will be in their strongest position ever.

Marketers 102

Marketers Marketing Analytics Marketing Strategy 102

Martech

JULY 5, 2024

The explosion of big data, advanced analytics, artificial intelligence, machine learning and online retail platforms has made it easier to adjust prices dynamically based on varying conditions. Led by Walmart’s move to implement digital shelf labels in 2,300 stores by 2026, consumers are getting ready for the change.

Price 113

Price Customer Retail Food 113