illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. AI and Automation Artificial intelligence and automation are transforming B2B advertising. Analytics tools provide insights into customer behavior, campaign performance, and ROI, allowing for more informed decision-making.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making.

Transform 141

Transform User-Generated Analytics Market Trends 141

Econsultancy

MARCH 21, 2022

Digital transformation has accelerated rapidly over the past two years. According to PwC , 53% of businesses (in a survey of 1,250 global executives) have accelerated digital transformation in this time, with 57% reporting that technology has been critical to their performance.   billion by 2026.

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. However, certain marketing technologies called sales enablement platforms can help marketers to do just that.

Transform 110

Transform Analytics Communications Marketers 110

Martech

OCTOBER 4, 2022

The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. billion in 2026, a compound annual growth rate of 15.7%, according to the Business Research Company. Companies in every sector scrambled to adapt to the new realities. billion in 2022 to $11.75 What is a digital events platform?

Event Marketing 122

Event Marketing Transform User-Generated Management 122

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Retail 111

Retail Shoppers Advertising Advertisers 111

Vertical Response

MARCH 22, 2024

trillion by 2026, there’s never been a better time to start an online business. A detailed guide and use of analytics can streamline this launch process. Transformative Online Business Models to Consider As we delve deeper into the world of online businesses, let’s explore some transformative business models.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Sprout Social

MARCH 30, 2023

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026.

Key Performance Indicator 126

Key Performance Indicator Food Advertising Shoppers 126

Welcome Software

JUNE 22, 2022

Rather, businesses are focusing on analytics in 2022. Why the shift to analytics for marketers? Companies are navigating a transformed landscape on the heels of radical changes to business-customer dynamics. Marketing analytics had a global market value of $2.13 What is marketing analytics? Key takeaways.

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Digital Marketer

MAY 29, 2023

to $154 billion in 2023 over 2022, with $300 billion expected by 2026 ( SOURCE ). AI-driven analytics tools offer actionable recommendations based on data, enabling marketers to make informed decisions and optimize strategies for superior outcomes. They can delve into customer behavior, market trends, and campaign performance.

Transform 80

Transform Marketers Marketing User-Generated 80

Econsultancy

DECEMBER 13, 2021

By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. However, it appears that marketers plan to prioritise this investment in Artificial Intelligence tools (47%) more than in customer analytics (45%) or customer satisfaction (43%).

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. trillion by 2026. Yet, as we’ve seen over the past few years, a combination of societal factors has transformed the ways B2B marketing engages with customers. As a result, you can no longer appeal to buyers using traditional tools.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Econsultancy

MARCH 4, 2022

trillion globally by 2026. trillion globally by 2026, up from $4.9 The result of this acceleration, brought about by rapid digital transformation, has caused the gap in corporate profits between the best and worst performing brands to widen further than ever before. Digital Transformation Monthly – 2020 in Review.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98