Remove 2026 Remove Analytics Remove Transform
article thumbnail

Why brands must bridge the knowledge gap in AI adoption

Martech

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform 140
article thumbnail

Generative engine optimization: What you need to know

Martech

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO transforms how brands appear on AI-driven platforms. Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance.

Transform 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI-powered martech news and releases: September 12

Martech

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Advanced Analytics and Insights tracks engagement metrics and measures the success of local social efforts. AI Metadata Optimizer generates descriptions and transforms content into searchable datasets.

Transform 122
article thumbnail

The role of artificial intelligence in business in 2024

Sprout Social

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making.

Transform 130
article thumbnail

How CX analytics platforms are improving customer journeys

Econsultancy

Digital transformation has accelerated rapidly over the past two years. According to PwC , 53% of businesses (in a survey of 1,250 global executives) have accelerated digital transformation in this time, with 57% reporting that technology has been critical to their performance.   billion by 2026.

article thumbnail

What is generative engine optimization (GEO)?

Search Engine Land

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance.

Transform 127
article thumbnail

What is sales enablement and how do these platforms help bridge the marketing-sales divide?

Martech

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. However, certain marketing technologies called sales enablement platforms can help marketers to do just that.

Transform 121