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Why brands must bridge the knowledge gap in AI adoption

Martech

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform 126
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How CX analytics platforms are improving customer journeys

Econsultancy

Digital transformation has accelerated rapidly over the past two years. According to PwC , 53% of businesses (in a survey of 1,250 global executives) have accelerated digital transformation in this time, with 57% reporting that technology has been critical to their performance.   billion by 2026.

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AI-powered martech news and releases: September 12

Martech

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Advanced Analytics and Insights tracks engagement metrics and measures the success of local social efforts. AI Metadata Optimizer generates descriptions and transforms content into searchable datasets.

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Generative engine optimization: What you need to know

Martech

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO transforms how brands appear on AI-driven platforms. Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance.

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The role of artificial intelligence in business in 2024

Sprout Social

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making.

Transform 125
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B2B Advertising: the only guide you need

illumin

dollars by 2026 displaying the sheer growing demand in the segment. AI and Automation Artificial intelligence and automation are transforming B2B advertising. Analytics tools provide insights into customer behavior, campaign performance, and ROI, allowing for more informed decision-making.

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B2B Advertising: the only guide you need

illumin

dollars by 2026 displaying the sheer growing demand in the segment. AI and Automation Artificial intelligence and automation are transforming B2B advertising. Analytics tools provide insights into customer behavior, campaign performance, and ROI, allowing for more informed decision-making.