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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Some were B2C, many were B2B. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

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Customer experience tools and strategies: 2025 Predictions

Martech

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

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As retail evolves, so too do physical stores and retail tech

Martech

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. But AI agents are far from the only thing changing. Email: Business email address Sign me up!

Retail 106
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Why 2025 is the year for martech optimization, not expansion

Martech

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. Early use cases for AI are centered around process automation, efficiency, content generation, and improving the customer experience.

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AI adoption accelerating, but many fall behind: IAB report

Martech

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. More than 80% of companies that havent fully scaled AI have a timeline for adoption, and half expect full integration by 2026.

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B2B Advertising: the only guide you need

illumin

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. dollars by 2026 displaying the sheer growing demand in the segment.

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B2B Advertising: the only guide you need

illumin

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. dollars by 2026 displaying the sheer growing demand in the segment.