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Strategies that were once traditionally B2C are now being adopted by B2B marketers. As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. In B2C marketing, companies sell directly to the end customers. trillion by 2026.
By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Customer experience.
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