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As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by newtechnology, evolving customer demands and increased executive scrutiny. Some were B2C, many were B2B. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).
This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Customer experience.
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