Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. This is because they clearly see B2C leaders as business leaders who specialize in marketing, not marketers who throw around business terms.

Marketing Strategy 117

Marketing Strategy B2C Finance Analytics 117

Martech

MARCH 24, 2025

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. Ad inventory optimization : AI is helping publishers predict demand, improve pricing, and place ads efficiently.

Transform 71

Transform B2C Price Advertisers 71

Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. An example of this would be telecommunications companies where offerings and pricing are similar across brands, and consumers can easily switch and are often [incentivized] to do so.

Customer 119

Customer Direct Mail Transform Health 119

Backlinko

MARCH 11, 2024

billion 2026 $8.44 billion by 2026 (up from $2.9 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2027 $9.53

Customer Journey 118

Customer Journey Marketing Automation Platform Marketers Marketing 118

Backlinko

JUNE 4, 2024

trillion 2026 $7.41 billion in sales in 2023 ( DataReportal ) Here’s a detailed breakdown with largest product categories by annual consumer spending in the US: Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3 trillion 59% 2026 $2.74 Retail ecommerce sales worldwide are estimated to reach $6.33

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Marketing Sherpa) B2C companies that blog 11+ times per month get more than 4X as many leads than those only blogging 4-5 times per month. billion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Faraday

OCTOBER 19, 2021

The program is meant to better position agencies to capture a portion of the $20 billion in spend on AI expected by 2026 in retail. This new offering enables agencies to leverage AI to accelerate growth and optimize their paid social and search services through an exclusive partnership with Faraday.

Transform 52

Transform B2C Retail Price 52