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Why CEOs and CFOs demand a new approach to go-to-market For the past two years or so, I’ve interviewed several hundred Fortune 2000 CEOs and CFOs about how they understand GTM and how they feel and think about their teams and what’s coming. Some were B2C, many were B2B.
Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. In hyper-competitive markets, brands will increasingly use loyalty programs to not just retain customers, but to acquire new ones and gain market share, said Tara DeZao, productmarketing director of adtech and martech at Pega.
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