Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. The shift will make the connection between brands and consumers more seamless and intuitive, setting a new standard for engagement, personalization and streamlining experiences and commerce across platforms.

Customer 121

Customer Direct Mail Transform Health 121

Martech

APRIL 3, 2025

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Much like the NRF, Deloitte’s outlook also mentions tariffs. Speaking of tariffs, let’s clarify how they work.

Retail 107

Retail Advertisers Advertising Price 107

Martech

MARCH 24, 2025

While agencies and publishers are leading the charge, many brands are struggling to keep pace, facing challenges with data quality, tool fragmentation, and governance gaps. Brands, however, remain cautious. However, many brands still struggle with integrating AI into their planning processes, limiting its full potential.

Transform 73

Transform B2C Price Advertising 73

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Tracer’s Flora is an AI system designed for brand protection. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform 112

Transform User-Generated Analytics Social Media Marketing 112

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era.

Transform 110

Transform User-Generated SEO Digital Marketing 110

illumin

AUGUST 27, 2024

According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping. In 2023, the top resale categories were clothing and shoes, with popular clothing resale brands like ThredUP increasing its revenue by 8%.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. million personalized landing page variations for one brand in just 15 minutes, tailored to 10 personas across three timeframes (breakfast, lunch, dinner) and covering over 41,000 U.S.

Transform 110

Transform User-Generated B2C Management 110

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertisers 73

Advertisers Advertising Management Branding 73

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Transform 131

Transform User-Generated SEO Law 131

Martech

MAY 23, 2023

With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, VP distinguished analyst at Gartner, steps forward with a modest proposal: Develop a custom AI model for your brand. Branding itself. Why start with brand.

Branding 101

Branding Customer Marketing Marketers 101

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Martech

AUGUST 23, 2023

Ad spending on RMNs is projected to grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Despite this, RMNs are still in their early stages and there are many challenges for brands and retailers to overcome.

Retail 97

Retail Branding Shoppers Advertising 97

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. 67 : Percentage of soccer fans who think brands are more appealing when they participate in sports sponsorships versus 52% of the general population. This is why the marketers are out in force.

Health 110

Health Marketers Marketing Advertising 110

Martech

AUGUST 3, 2022

Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. That’s the kind of unique reach brands want.

Retail 114

Retail Shoppers Advertisers Advertising 114

Backlinko

JUNE 4, 2024

trillion 2026 $7.41 trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 billion $1.392 trillion 2026 $744.7 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29 trillion 2023 $5.82 trillion 2024 $6.33 trillion 2025 $6.86 trillion 2027 $7.96 trillion Ecommerce accounts for 20.1%

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Martech

MAY 10, 2024

Podcasts are bouncing back from last year’s slowdown with digital audio publishers, tech partners and brands innovating to build deep relationships with listeners. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. billion by 2026. Podcasts are projected to reach $2.6

Advertisers 106

Advertisers Advertising Entertainment Retail 106

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. of their advertising budget to branding. Hubspot) 91% of brands incorporate video as a marketing tool. characters.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

OCTOBER 19, 2022

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). In the U.S., programmatic digital display ad spending is projected to account for $115.23 It also lets them run ads on the open web.

Advertisers 121

Advertisers Advertising Retail Price 121

Econsultancy

FEBRUARY 11, 2022

Furthermore, Walmart is taking its ‘store within a store’ concept to another level, effectively highlighting its own and third-party brands that customers might overlook online. Four retail brands using live streaming to drive omnichannel strategy. Louis Vuitton’s in-store tech & AI.

Branding 87

Branding Retail eCommerce Shoppers 87

Search Engine Land

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertising 79

Advertising Advertisers Management Branding 79

illumin

APRIL 9, 2024

You often hear brands tout the importance of short, targeted ads. Recent estimates suggest that by 2026 there will be over 3,000 million OTT viewers. By bringing back high levels of creativity and reducing ad fatigue with effective targeting, brands cat harness the power of the OTT market.

Advertisers 105

Advertisers Advertising Entertainment Place 105

Search Engine Land

OCTOBER 2, 2023

This means the change is unlikely to help combat the issue of TikTok influencers not disclosing brand partnerships. That number is expected to quadruple by 2026. Get the daily newsletter search marketers rely on. “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms. billion in 2022.

User-Generated 91

User-Generated Influencer Marketing Advertisers Advertising 91

Martech

JUNE 3, 2022

billion by 2026. Billion in 2026. Program Recognition: Master of Science in Marketing and Graduate Certificate of Specialization in Brand and Customer Management. In fact, global digital advertising and marketing are predicted to reach $786.2 The current U.S. market is estimated at US$179.4 Billion for 2022, accounting for a 38.6

Digital Marketing 113

Digital Marketing Analytics Marketers Marketing 113

Sprout Social

MARCH 30, 2023

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. so there are a lot of screens for brands to use to grab attention. to optimize publish times for a campaign.

Key Performance Indicator 125

Key Performance Indicator Food Advertisers Advertising 125

Bannerflow

SEPTEMBER 7, 2020

However, not all iGaming brands are alike and many are failing to realise a greater return on vestment from their display campaigns. A recent report highlights that globally iGaming is set to increase to be worth $160 billion by 2026. Our data also suggests that more brands could benefit from doing this within display advertising.

Advertisers 88

Advertisers Advertising Branding Industry Insights 88

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. For brands looking to improve their customer experience and build a solid base of advocates, shoppable content is a clever tactic. Here are some shoppable content examples of what other brands have done. Conversion gold.

Retail 132

Retail eCommerce Fashion Affiliate Marketing 132

Hubspot Marketing

MARCH 8, 2024

Statista , 2023) 84% of social media marketers predict that, in 2024, consumers will buy products from brands directly in social media apps more than third-party websites and brand websites. Statista , 2023) The global conversion rate of online shoppers is 1.9%. McKinsey , 2023)The average cart abandonment rate is 70.19%.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Backlinko

MARCH 13, 2024

On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. In the world of smartphones, the rivalry between Apple and Google has been ongoing for years. Apple offers iPhones with iOS, exclusively available to its smartphones.

Branding 124

Branding Marketing Marketers 124

Campaign Monitor

APRIL 19, 2023

In an omnichannel marketing strategy, AR and VR technologies ultimately provide customers with a digital experience in place of a traditional, physical one, offering brands a new space to market their products and services. trillion in 2023, and by 2026, the e-commerce market is expected to total over $8.1

Marketing Strategy 83

Marketing Strategy Shoppers Transform User-Generated 83

Hootsuite

AUGUST 18, 2021

Social is only becoming more important to the bottom line , and if your brand doesn’t support your social team’s long-term learning, savvier competitors will beat you to the punch. By 2026, brands will be spending 24.5% Brands are just realizing how vital social media managers are, and starting to double down on their learning.

Education 143

Education Marketers Marketing Digital Marketing 143

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. With the power of real-time insights, brands can deliver personalized content to delight existing customers and push timely offers and info to attract new ones.

Transform 98

Transform Gen Z Customer Journey User-Generated 98

Hootsuite

AUGUST 6, 2021

of the marketing budget by 2026. At the same time, brands are realizing just how fast social evolves, and that their social media managers need world-class tools, strategy guidance, and training to stay ahead of the curve. They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters.

Management 140

Management Marketers Marketing Key Performance Indicator 140

Martech

OCTOBER 4, 2022

Event marketing, a mainstay of the B2B world, was profoundly impacted by this shift as brands sought alternatives to sponsoring and exhibiting at trade shows organized by professional content creators or to their own events for customers and prospects. Brand and sponsor portals. billion in 2022 to $11.75

Event Marketing 125

Event Marketing Transform User-Generated Management 125

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Consistent branding builds loyalty and trust. Have a plan. Source: Statista.

Analytics 145

Analytics Promotion Social Media Marketing User-Generated 145

Sprout Social

MAY 9, 2022

The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. Whether institutions were interacting with future freshmen’s posts or granting them the ever-coveted repost on their own page, higher education brands reaped the benefits of the post-acceptance excitement.

Education 105

Education Gen Z Shipping Marketers 105

Hootsuite

FEBRUARY 14, 2023

These robot sidekicks do wonders for customer service, sales, and brand loyalty. Increased customer satisfaction, strong brand affinity, and increased lifetime value from your customers. trillion by 2026. Expand your brand voice Omnichannel retail is quickly becoming non-negotiable. And they’re just getting started.

Retail 145

Retail eCommerce Shoppers Customer Journey 145