2026 Branding Millennials 
illumin
AUGUST 27, 2024
This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping.
Backlinko
JUNE 4, 2024
trillion 2026 $7.41 trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 billion $1.392 trillion 2026 $744.7 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29 trillion 2023 $5.82 trillion 2024 $6.33 trillion 2025 $6.86 trillion 2027 $7.96 trillion Ecommerce accounts for 20.1%
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Hubspot Marketing
MARCH 8, 2024
Statista , 2023) 84% of social media marketers predict that, in 2024, consumers will buy products from brands directly in social media apps more than third-party websites and brand websites. Forbes , 2023) Gen Z, Millennials, and Gen X prefer finding products on social media over any other channel. trillion USD market cap.
Marketing Insider Group
FEBRUARY 5, 2024
Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. of their advertising budget to branding. Hubspot) 91% of brands incorporate video as a marketing tool. characters.
Sprout Social
FEBRUARY 28, 2023
As of January 2023, 60% of global users were aged 25–34, representing younger millennials. In the US, as of December 2022, 31% of users were older millennials between the ages of 30 and 39. billion by 2026. Ads on LinkedIn do especially well Ads on LinkedIn garner a 33% increase in purchase intent for brands.
SocialPilot
JANUARY 10, 2024
Unlike other social media sites , Pinterest users exclusively focus on brand offerings. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand? 77% of their users on Pinterest are loyal to the brand. 86% of millennials use Pinterest to plan life events. 89% of U.S.
Martech
APRIL 15, 2022
B2C marketers seek buy-in from individual consumers while B2B marketers engage with decision-making teams’ brands. These tactics can help marketers increase customer lifetime value and overall brand loyalty by speaking more effectively to their needs. This helps brands craft better customer experiences and reduce churn.
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