The CMO Survey
APRIL 1, 2025
The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. Looking ahead to 2026, marketing leaders forecast stronger budget growth: 8.9%
Martech
JANUARY 16, 2025
If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. This year it will be 14%; by 2026, its estimated to become over 17%. Generative AI has already come for the creative department as witnessed by Omnicom’s recent acquisition of IPG. By 2020, it had grown to over 10%.
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Martech
JULY 29, 2024
In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry. of revenue in 2024 compared to 9.1%
Martech
DECEMBER 26, 2024
Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye.
Martech
JANUARY 27, 2025
Its already a reality today that will become even more pervasive by early 2026. All the factors are in place to resolve the longstanding issues between the CFO, CRO and CMO. While this extends beyond GTM, it will be particularly visible there, revealing the networked causes and effects driving or hindering your business momentum.
Marketing Insider Group
FEBRUARY 5, 2024
Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. billion by 2026. billion by 2026. Bain) Ecommerce & Online Shopping Stats By 2026, 24% of retail purchases are expected to take place online. Statista) By 2026, the Ecommerce market is expected to total over $8.1
CMO Network
NOVEMBER 17, 2022
While the 2022 FIFA World Cup is just around the corner, it's important to realize that the next edition will be played in North America in the summer of 2026, with most games being played in the U.S.
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