2026, CMO and Key Performance Indicator

Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. economy compared to the previous quarter. of revenues and 11.4%

Transform

Transform CMO Key Performance Indicator Customer Acquisition

Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

AUGUST 6, 2021

more to overall sales than the previous year, according to this year’s CMO Survey. of the marketing budget by 2026. And do their key performance indicators (KPIs) directly align to your company’s business objectives? Since the start of the pandemic, digital marketing has contributed 32.7%

Management

Management Marketing Marketers Key Performance Indicator

Marketing Pro Pulse

Marketers Claim a Broader Role and Increased Influence Amid Pressures

Interns Don’t Manage 24% of the Marketing Budget

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