We Need to Talk About Personalization: Evolution & Trends
Litmus
JULY 31, 2024
Overall email volume up 13% since 2020, expected to grow another 13% by 2026. It’s important to note that this personalization “strategy” was typically built in at the copywriting phase based on fields we knew we had available to us. No one thinks their data is clean today, but I dare say things weren’t better ten years ago.
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