Martech

AUGUST 9, 2024

For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. In the United States, similar efforts are underway.

Transform 114

Transform Energy PR Customer loyalty 114

Martech

APRIL 3, 2025

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Much like the NRF, Deloitte’s outlook also mentions tariffs. Speaking of tariffs, let’s clarify how they work.

Retail 113

Retail Advertisers Advertising Price 113

Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. Early use cases for AI are centered around process automation, efficiency, content generation, and improving the customer experience.

Transform 111

Transform User-Generated B2C Management 111

illumin

AUGUST 27, 2024

Customers are tired of empty pledges and are looking for companies to take meaningful action. Companies looking to leverage their environmental sustainability for marketing purposes need to back up their claims if they wish to have any concrete impact on their customers’ purchase decisions.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Litmus

JULY 31, 2024

Overall email volume up 13% since 2020, expected to grow another 13% by 2026. When you use this tool set effectively, you can create dynamic and effective customer journeys that both delight your audience and increase conversions.

Logistics 107

Logistics Customer Journey Copywriting User-Generated 107

Martech

JULY 30, 2024

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era.

Transform 111

Transform User-Generated SEO Digital Marketing 111

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Learn how to reach your ideal customers with precision and deliver the right message at the right time. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertisers 74

Advertisers Advertising Management Branding 74

Martech

MARCH 24, 2025

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. More than 80% of companies that havent fully scaled AI have a timeline for adoption, and half expect full integration by 2026.

Transform 71

Transform B2C Price Advertising 71

Martech

JANUARY 27, 2025

Instead, it is a networked ecosystem of vendors, customers, partners and competitors, all operating from positions of self-interest in light of an array of marketplace realities that generate far more impact than anyone in B2B has wanted to contemplate. Its already a reality today that will become even more pervasive by early 2026.

Non-Profit 99

Non-Profit CMO Analytics Market Research 99

Zumvu

SEPTEMBER 8, 2022

Billion by 2026. The global Software-as-a-Service market will be valued at $307.3 With several SaaS companies fighting to leverage the huge market — competition in any niche is unavoidable.

Customer 98

Customer Marketing Marketers 98

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

Analytics 145

Analytics Customer Journey Marketing Marketers 145

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. This spending is expected to reach an estimated 69 billion U.S.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Econsultancy

AUGUST 11, 2022

Gartner has published a prediction that by 2026, 25% of people will be spending at least one hour per day in the.

Customer 117

Customer 117

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. This spending is expected to reach an estimated 69 billion U.S.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Martech

AUGUST 3, 2022

“We want to create more meaningful intersections between our partners and customers,” says Charlene Charles, head of Dollar General’s DG Media Network Operations. “A A brand wants to engage with the customer and give them the best cereal or the best personal care item. What makes retail media networks valuable? What’s in it for brands.

Retail 115

Retail Shoppers Advertising Advertisers 115

Backlinko

MARCH 11, 2024

Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. billion 2026 $8.44 billion by 2026 (up from $2.9 Marketing tech stack is always evolving. Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics.

Customer Journey 116

Customer Journey Marketing Automation Platform Marketing Marketers 116

Search Engine Land

JULY 29, 2024

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Transform 131

Transform User-Generated SEO Law 131

Backlinko

JUNE 4, 2024

trillion 2026 $7.41 Customer reviews 30.5% trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29 trillion 2023 $5.82 trillion 2024 $6.33 trillion 2025 $6.86 trillion 2027 $7.96 trillion Ecommerce accounts for 20.1% Loyalty points 27.2%

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Marketing Insider Group

FEBRUARY 5, 2024

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Wyzowl) 72% of customers would rather watch a video than read about a product (Gitnux) Image Source: Gitnux Websites with video content are 53x more likely to rank on page one of Google SERPs. of all internet traffic. Ascend2) 34.1%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

verse.ai

JANUARY 28, 2025

These rules were intended to close the lead generation loophole, referring to how lead generators can sell contacts to a significant number of companies or partners after the customer filled out a single consent form. This is one aspect of the customer experience that desperately needs improvement.

Telemarketing 59

Telemarketing Law Communications Education 59

Martech

MAY 10, 2024

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Podcasts are projected to reach $2.6 Monthly U.S. podcast listeners now number 135 million, averaging 8.3

Advertisers 107

Advertisers Advertising Entertainment Retail 107

Econsultancy

MARCH 21, 2022

One crucial outcome has been better customer experiences. Amongst digital IQ leaders (where CIOs and their business partners are ‘in sync’) 79% of respondents were able to create an improved customer experience as a result of tech investment (compared to 64% of other executives).

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. India is in first place with 75% of its citizens finding AI trustworthy.

Product 98

Product User-Generated Analytics Communications 98

Search Engine Land

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Learn how to reach your ideal customers with precision and deliver the right message at the right time. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertisers 79

Advertisers Advertising Management Branding 79

Martech

JUNE 3, 2022

billion by 2026. Billion in 2026. Program Recognition: Master of Science in Marketing and Graduate Certificate of Specialization in Brand and Customer Management. In fact, global digital advertising and marketing are predicted to reach $786.2 The current U.S. market is estimated at US$179.4 Billion for 2022, accounting for a 38.6

Digital Marketing 114

Digital Marketing Analytics Marketing Marketers 114

Zumvu

FEBRUARY 7, 2022

billion by 2026. The Cloud computing industry is burgeoning with a global market that is expected to reach US$947.3

Customer 52

Customer Global Marketing Marketing Marketers 52

Digital Marketer

MAY 25, 2023

Today’s market is customer-centric, and the top-performing organizations are those that focus on customer success more than their competitors do. Believe it or not, customer success is the best strategy to boost customer happiness. And as we all know, happy customers always lead to growing business.

Customer 74

Customer User-Generated eCommerce Education 74

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. With the power of real-time insights, brands can deliver personalized content to delight existing customers and push timely offers and info to attract new ones.

Transform 98

Transform Gen Z Customer Journey User-Generated 98

Martech

MAY 23, 2023

With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, VP distinguished analyst at Gartner, steps forward with a modest proposal: Develop a custom AI model for your brand. And the first use case for it? Get MarTech!

Branding 102

Branding Customer Marketing Marketers 102

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Delight your customers and improve conversion rates. For brands looking to improve their customer experience and build a solid base of advocates, shoppable content is a clever tactic. What is shoppable content? Close sales fast.

Retail 133

Retail eCommerce Fashion Affiliate Marketing 133

Martech

APRIL 8, 2024

By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. Say you’re on a customer service hold waiting for the insert brand tier chatbot to get back to you, and you’re getting a little, “OK, when is the person going to get back to me?”

B2C 116

B2C Thought Leadership User-Generated Advertisers 116

Campaign Monitor

APRIL 19, 2023

Consumers’ use of augmented reality (AR) and virtual reality (VR) technology is a novel trend that seems to be scaling upward lately — such a trend, what some may view as a fleeting fad, may be the next big, innovative opportunity for marketers across the globe to engage customers, both new and current.

Marketing Strategy 83

Marketing Strategy Shoppers Transform User-Generated 83

Hubspot Marketing

MARCH 8, 2024

Statista , 2023) Consumer Behavior and Demographic Ecommerce Statistics 19% of consumers have reached out to customer service via DMs in the past 3 months, up 45% from 2022. Statista , 2023) The global conversion rate of online shoppers is 1.9%. McKinsey , 2023)The average cart abandonment rate is 70.19%. trillion USD market cap.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Hootsuite

FEBRUARY 14, 2023

These robot sidekicks do wonders for customer service, sales, and brand loyalty. And Gartner predicts that they’re going to be a primary customer service aid for 25% of organizations not long after that. Delight your customers and improve conversion rates. And, it gives customers what they want most: speed of service.

Retail 145

Retail eCommerce Shoppers Customer Journey 145

Martech

OCTOBER 4, 2022

Travel restrictions, masking, and social distancing requirements spawned by the pandemic compelled B2B companies to adopt new ways of engaging with customers. Customers clamored for features and solutions that delivered the value once created at in-person events. billion in 2022 to $11.75 What is a digital events platform?

Event Marketing 126

Event Marketing Transform User-Generated Management 126

Sprout Social

MARCH 30, 2023

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. Once a customer identified when the ad was first run, they could claim the deal via the campaign website or the McDonald’s app.

Key Performance Indicator 129

Key Performance Indicator Food Shoppers Advertisers 129

Neil Patel

MARCH 12, 2021

The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Offering: A description of what your app does and how it benefits customers. Cover how you plan to attract and keep customers, the sales process, and where you’ll focus your marketing efforts. Considering building an app?

Price 144

Price Retail Food Market Research 144