The CMO Survey

APRIL 1, 2025

Customer retention and brand value metrics hit two-year lows. Customer acquisition showed slight improvement as the only bright spot. Looking ahead to 2026, marketing leaders forecast stronger budget growth: 8.9% Profit growth showed modest improvement to 7.8% (from 7.4% in 2024), but remains below the 2022 peak of 10.7%.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

illumin

AUGUST 27, 2024

Past predictions showed in-person shopping slowing down, with some studies suggesting that up to 23,500 brick-and-mortar retail locations in the US would close by 2026. In 2022 there were also more store openings than closing of physical locations – a first since 2026. Some customers report that hyper-personalization has gone too far.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Search Engine Land

APRIL 6, 2023

It’s among the best, highest ROI with the lowest customer acquisition cost channels for most businesses on the planet. While the results in 2024 and 2025 and 2026 are from your efforts today. The point of all this? SEO is an investment with a defined payback period, typically 12 to 18 to 24+ months in the future.

SEO 121

SEO Customer Acquisition Place Analytics 121

Hootsuite

OCTOBER 20, 2022

New customer acquisition channels. trillion by 2026. New technology is being introduced all the time to offer: Omnichannel shopping. Self-serve commerce. Social selling. Automations. Same-day delivery. Interactive retail experiences. It also ensures you can take advantage of new technology as it’s released. That’s up from $5.7

Retail 128

Retail Shipping eCommerce Law 128

Econsultancy

DECEMBER 13, 2021

By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Martech

APRIL 15, 2022

This helps brands craft better customer experiences and reduce churn. trillion by 2026. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. What are the types of B2B marketing platforms and software available? Account-based marketing: A snapshot.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119