Remove 2026 Remove Customer Acquisition Remove Key Performance Indicator
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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Key performance indicators reflect these challenges: Corporate sales growth fell to 8.3%, continuing a two-year decline from 14.1% Customer retention and brand value metrics hit two-year lows. Customer acquisition showed slight improvement as the only bright spot. of leaders reporting decreased spending.

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