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Why the media industry embraces martech transformation to win over consumers

Martech

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. Creating the frictionless experiences that today’s consumers expect relies on personalization, backed by an end-to-end customer journey and a single source of truth.

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Why the media industry embraces martech transformation to win over consumers

Search Engine Land

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. Creating the frictionless experiences that today’s consumers expect relies on personalization, backed by an end-to-end customer journey and a single source of truth.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Zippia) 60% of TikTok’s audience comprises Gen Z users. billion by 2026. Hubspot) 10% of customer journeys are fully automated. Hubspot) Customer Experience Stats The customer experience management market is currently valued at $12.04 billion by 2026. trillion by 2026.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Customer Journey Mapping Best Practice Guide. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores.