2026 Customer Journey Gen Z 
Martech
OCTOBER 6, 2022
Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. Creating the frictionless experiences that today’s consumers expect relies on personalization, backed by an end-to-end customer journey and a single source of truth.
Search Engine Land
OCTOBER 6, 2022
Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. Creating the frictionless experiences that today’s consumers expect relies on personalization, backed by an end-to-end customer journey and a single source of truth.
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Marketing Insider Group
FEBRUARY 5, 2024
Zippia) 60% of TikTok’s audience comprises Gen Z users. billion by 2026. Hubspot) 10% of customer journeys are fully automated. Hubspot) Customer Experience Stats The customer experience management market is currently valued at $12.04 billion by 2026. trillion by 2026.
Businesses Grow
MAY 19, 2025
She didnt just talk about the importance of authenticity; she showed us how different generations construct it. For Gen Z, legitimacy and consistency matter more than you’d expect. The AI-influenced customer journey Dr. Matt Wilkinson brought PhD-level clarity to the AI conversation. Need a keynote speaker?
Econsultancy
DECEMBER 13, 2021
By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Customer Journey Mapping Best Practice Guide. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores.
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