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How CX analytics platforms are improving customer journeys

Econsultancy

Here’s a look at some key elements of CX strategy, and how data and digital experience technology can deliver it.     Product analytics that track real-time interactions to improve the customer journey. billion by 2026. Customer Journey Mapping Best Practice Guide.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Customer Journey Mapping Best Practice Guide. US and UK social media users most likely to advocate for a brand on price and/or value for money.