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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences.

Transform 110
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy. billion by 2026. Hubspot) 10% of customer journeys are fully automated. Hubspot) Customer Experience Stats The customer experience management market is currently valued at $12.04 billion by 2026.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. Customer Journey Mapping Best Practice Guide.