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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

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Top Innovative Online Business Ideas for 2024

Vertical Response

trillion by 2026, there’s never been a better time to start an online business. Transformative Online Business Models to Consider As we delve deeper into the world of online businesses, let’s explore some transformative business models. Another revolutionary model is peer-to-peer marketplaces.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Customer Journey Mapping Best Practice Guide. …2020 was a wake-up call to marketers who learnt that products or services alone are not enough to win customer loyalty.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

trillion globally by 2026. trillion globally by 2026, up from $4.9 The result of this acceleration, brought about by rapid digital transformation, has caused the gap in corporate profits between the best and worst performing brands to widen further than ever before. Digital Transformation Monthly – 2020 in Review.