2026 Customer Gen Z 
Martech
MARCH 24, 2025
The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Gen Z is three times more likely than baby boomers to value exclusive experiences.
illumin
AUGUST 27, 2024
Customers are tired of empty pledges and are looking for companies to take meaningful action. Companies looking to leverage their environmental sustainability for marketing purposes need to back up their claims if they wish to have any concrete impact on their customers’ purchase decisions.
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Backlinko
JUNE 4, 2024
trillion 2026 $7.41 Customer reviews 30.5% trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29 trillion 2023 $5.82 trillion 2024 $6.33 trillion 2025 $6.86 trillion 2027 $7.96 trillion Ecommerce accounts for 20.1% Loyalty points 27.2%
Sprout Social
FEBRUARY 28, 2023
Those between the ages of 18–24, mid-range Gen Z, made up 20.4% Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old. Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old.
Hubspot Marketing
MARCH 8, 2024
Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.
Martech
OCTOBER 6, 2022
Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. With the power of real-time insights, brands can deliver personalized content to delight existing customers and push timely offers and info to attract new ones.
Marketing Insider Group
FEBRUARY 5, 2024
Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Zippia) 60% of TikTok’s audience comprises Gen Z users. On24) 73% of B2B companies view webinars as the best method to generate high-quality leads. On24) 60% of businesses use webinars for nurturing loyal customers.
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