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AI-powered martech news and releases: September 12

Martech

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

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An open letter to CEOs and CFOs about GTM

Martech

Instead, it is a networked ecosystem of vendors, customers, partners and competitors, all operating from positions of self-interest in light of an array of marketplace realities that generate far more impact than anyone in B2B has wanted to contemplate. Its already a reality today that will become even more pervasive by early 2026.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

DemandSage) 49% of marketers believe organic search yields the best ROI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years.

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The top five digital marketing courses in the U.S.

Martech

In fact, global digital advertising and marketing are predicted to reach $786.2 billion by 2026. market is estimated at US$179.4 percent share of the world market. In addition, China, the world’s second-largest economy, is predicted to attain an estimated market size of US$254.9 Billion in 2026.

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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

Learn about your customer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Identifying their goals, motivations, and pain points could lead you to developing and marketing a valuable solution. Plan your go-to-market strategy.

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5 Resources to Build Your App Idea

Neil Patel

The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Here’s a five-step guide for getting ready to launch your app, including how to do your research, ways to monetize your app , and what to include in your business plan. Build an App Step 1: Do Market Research.

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

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