Martech

JULY 30, 2024

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO transforms how brands appear on AI-driven platforms.

Transform 113

Transform User-Generated SEO Digital Marketing 113

Search Engine Land

JULY 29, 2024

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms.

Transform 131

Transform User-Generated SEO Law 131

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. With the power of real-time insights, brands can deliver personalized content to delight existing customers and push timely offers and info to attract new ones.

Transform 98

Transform Gen Z Customer Journey User-Generated 98

Martech

MARCH 24, 2025

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. More than 80% of companies that havent fully scaled AI have a timeline for adoption, and half expect full integration by 2026.

Transform 76

Transform B2C Price Advertising 76

Set Up

APRIL 29, 2025

With artificial intelligence (AI) redefining customer engagement, fintech innovations raising consumer expectations, and tighter regulations around data privacy, marketing leaders in finance are rethinking how they show up, connect, and grow. Kelly put it this way: "We sit on a gold mine with customer data. It's here to stay."

Finance 59

Finance Transform Management Branding 59

Search Engine Land

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. With the power of real-time insights, brands can deliver personalized content to delight existing customers and push timely offers and info to attract new ones.

Transform 77

Transform Gen Z Customer Journey User-Generated 77

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. AI and Automation Artificial intelligence and automation are transforming B2B advertising.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. AI and Automation Artificial intelligence and automation are transforming B2B advertising.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Transform 142

Transform User-Generated Analytics Market Trends 142

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. trillion 2026 $7.41 Customer reviews 30.5% trillion 59% 2026 $2.74 In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Econsultancy

MARCH 21, 2022

Digital transformation has accelerated rapidly over the past two years. According to PwC , 53% of businesses (in a survey of 1,250 global executives) have accelerated digital transformation in this time, with 57% reporting that technology has been critical to their performance.  

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Martech

AUGUST 3, 2022

“We want to create more meaningful intersections between our partners and customers,” says Charlene Charles, head of Dollar General’s DG Media Network Operations. “A A brand wants to engage with the customer and give them the best cereal or the best personal care item. What makes retail media networks valuable? What’s in it for brands.

Retail 117

Retail Shoppers Advertising Advertisers 117

Martech

OCTOBER 4, 2022

The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Travel restrictions, masking, and social distancing requirements spawned by the pandemic compelled B2B companies to adopt new ways of engaging with customers. Companies in every sector scrambled to adapt to the new realities.

Event Marketing 129

Event Marketing Transform User-Generated Management 129

Martech

FEBRUARY 18, 2022

Read next: The B2B customer journey is set on a digital track. Recently, as the COVID pandemic dramatically sped digital transformation , pushing trade show events online and generally limiting in-person interactions, that trend has become even more pronounced. Content personalization and distribution. Content search and discovery.

Transform 115

Transform Analytics Communications Marketers 115

SocialPilot

DECEMBER 14, 2023

Infotainment has transformed brands’ approach to captivate their audience, blending learning with leisure to deliver content that sticks. We can agree that the creator’s economy is blossoming, transforming how people engage with brands on social media. Audiences today seek more than just content; they yearn for an engaging experience.

Transform 119

Transform Social Media Marketing Food Entertainment 119

Campaign Monitor

APRIL 19, 2023

Consumers’ use of augmented reality (AR) and virtual reality (VR) technology is a novel trend that seems to be scaling upward lately — such a trend, what some may view as a fleeting fad, may be the next big, innovative opportunity for marketers across the globe to engage customers, both new and current.

Marketing Strategy 83

Marketing Strategy Shoppers Transform User-Generated 83

Martech

APRIL 15, 2022

As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. In B2C marketing, companies sell directly to the end customers. So your marketing needs to be more personalized than it might otherwise be when targeting B2C customers.

B2C 125

B2C Marketing Automation Platform Gen Z Whitepaper 125

Vertical Response

MARCH 22, 2024

trillion by 2026, there’s never been a better time to start an online business. This research should assess customer interest and ensure the target audience has the financial means to purchase your solution. Your website is a key marketing tool for attracting new customers and building your brand identity.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Sprout Social

MARCH 30, 2023

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. Once a customer identified when the ad was first run, they could claim the deal via the campaign website or the McDonald’s app.

Key Performance Indicator 129

Key Performance Indicator Food Shoppers Advertising 129

Faraday

OCTOBER 19, 2021

Today we're thrilled to announce the launch of our agency partnership program, empowering more brands to grow faster and get closer to their customers with responsible data and ethical AI. The program is meant to better position agencies to capture a portion of the $20 billion in spend on AI expected by 2026 in retail.

Transform 52

Transform B2C Retail Price 52

Digital Marketer

MAY 29, 2023

to $154 billion in 2023 over 2022, with $300 billion expected by 2026 ( SOURCE ). Marketers can then tailor their messaging, recommendations, and offers to each customer, creating engaging interactions that drive conversions. They can delve into customer behavior, market trends, and campaign performance.

Transform 80

Transform Marketers Marketing User-Generated 80

Duct Tape Marketing

MAY 30, 2024

Key Takeaways Chris Martinez’s journey underscores the importance of strategic pivots, understanding customer needs, leveraging technology, building a strong team, and continuous learning. What are the things that are going to be the same in five years for customers? They're still going to need ways to generate new customers.

Transform 92

Transform Management Price Digital Marketing 92

Bannerflow

APRIL 28, 2022

It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. In this article, we consider what social media advertising means, explore how it differs from traditional methods, and discover how it could transform your brand’s marketing strategy.

Advertisers 52

Advertisers Advertising Transform Shoppers 52

Bannerflow

APRIL 28, 2022

It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. In this article, we consider what social media advertising means, explore how it differs from traditional methods, and discover how it could transform your brand’s marketing strategy.

Advertisers 52

Advertisers Advertising Transform Shoppers 52

Welcome Software

JUNE 22, 2022

Companies are navigating a transformed landscape on the heels of radical changes to business-customer dynamics. billion by 2026, demonstrating a compound annual growth rate (CAGR) of 14% for the forecast period. Current trends indicate that analytics achieve maximum ROI at a depth of personalization in customer experiences.

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Econsultancy

MARCH 4, 2022

Customer experience. trillion globally by 2026. trillion globally by 2026, up from $4.9 Meanwhile, almost three in ten said their clickable digital advertising directed customers to marketplaces like Amazon, and another 20% said they were pointing traffic to retailer partner websites. Ecommerce penetration.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Econsultancy

DECEMBER 13, 2021

Customer experience. Video is ranked third, with 90% of companies embracing the format, indicating that even more B2B marketers have been jumping on the trend in the past year in order to engage with their customers. Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery.

Advertisers 52

Advertisers Advertising Retail Shoppers 52