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Generative engine optimization: What you need to know

Martech

As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. Are you getting the most from your stack?

Transform 119
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What is generative engine optimization (GEO)?

Search Engine Land

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

Transform 127
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Cable TV subscriptions set to drop below 50% of all US households

Martech

Why we care: Getting your marketing mix right is always a challenge. Get the daily newsletter digital marketers rely on. That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Processing.Please wait.

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Why we care about retail media networks

Martech

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Get the daily newsletter digital marketers rely on. Also important: This is new revenue for retailers.

Retail 123
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NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

Get the daily newsletter digital marketers rely on. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 Processing.Please wait. This comes at a key moment for Peacock, which is expected to hit 64.3 million US viewers this year, up 25% from 51.5 million viewers.

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What is sales enablement and how do these platforms help bridge the marketing-sales divide?

Martech

In the B2B environment, marketers have long played a critical role in the early stages of the sales process, when buyers are independently conducting research and forming the views that shape what vendors they consider and with whom they engage. Read next: The B2B customer journey is set on a digital track. Processing.Please wait.

Transform 121
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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing. This growth is partly fueled by the data opportunities digital out-of-home offers brands looking to create well-informed decisions that better protect their investments.