Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

Event Marketing 123

Event Marketing Transform User-Generated Management 123

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. This is why the marketers are out in force. To that end, here are some important World Cup marketing statistics. billion : Total revenues for event organizer FIFA.

Health 109

Health Marketers Marketing Advertising 109

Econsultancy

DECEMBER 13, 2021

By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Nearly 64% of those surveyed stated they had recorded a decrease in marketing spend between April and June, compared to 25% who recorded a decrease between January and March.

Advertising 52

Advertising Advertisers Retail Shoppers 52