Search Engine Land

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. As video game technology has grown more sophisticated, so has the average gamer.

Transform 77

Transform Gen Z Customer Journey User-Generated 77

Digital Marketer

MARCH 13, 2023

until 2026? For example, if you’re targeting Gen Z, you might experiment with video formats on growing social media platforms like TikTok or Instagram Reels to reach that audience. Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% billion by that time frame.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

illumin

AUGUST 27, 2024

It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. Past predictions showed in-person shopping slowing down, with some studies suggesting that up to 23,500 brick-and-mortar retail locations in the US would close by 2026.

Retail 52

Retail Gen Z Shoppers Customer Acquisition 52

Hubspot Marketing

NOVEMBER 29, 2023

billion by 2026. Social media channels are extremely popular among millennials and Generation Z, the members of your target audience. Here, you can grow demand for your product, services, or institutions as more people choose online education. The data speaks loudly: The global e-learning industry is set to reach $457.8

Education 110

Education Gen Z eBook Marketing 110

Neil Patel

DECEMBER 3, 2021

Burnout is a factor for Generation Z age groups too and this group also wants greater flexibility and control over their schedules, and they’re dissatisfied with their work/life balance. million Americans expect to be working remotely by 2026. Why are staff leaving? Tips to Find and Keep Employees. A 2021 Upwork study shows 40.7

Digital Marketing 109

Digital Marketing Health Gen Z Marketing 109

Econsultancy

FEBRUARY 23, 2022

billion in 2026, at a CAGR of 2.5%. This will mostly be driven by Gen Z and Millennial cohorts who, on average, are watching videos on both free and paid streaming platforms far more than the average individual (42% vs 29% and 40% vs 29%, respectively). TBRC predicts that the size of the global TV ad market will grow from $95.98

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Sprout Social

FEBRUARY 28, 2023

Those between the ages of 18–24, mid-range Gen Z, made up 20.4% Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old. Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old.

Gen Z 144

Gen Z Thought Leadership User-Generated Millennials 144

SmartBrief - Marketing

NOVEMBER 26, 2024

trillion by 2026, a 320% increase African American – projected to reach $2.1 trillion, a 367% increase from 2000 to 2026 Population growth. In the US, Hispanic, African American and Asian American consumers lead the multicultural market with buying power expected to reach $7 trillion by 2025. Forbes ) Digital engagement.

Non-Profit 97

Non-Profit Gen Z Entertainment Millennials 97

Martech

APRIL 15, 2022

trillion by 2026. This includes expanding digital marketing strategies to the metaverse , which could be a great way to connect with millennial and Gen Z buyers as over half of both groups are interested in using the technology, according to a survey from Morning Consult.

B2C 130

B2C Marketing Automation Platform Gen Z Whitepaper 130

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users. In Q3, Gen Z users grew double digits year over year, accelerating from Q2.

Gen Z 73

Gen Z Millennials Shoppers User-Generated 73

Econsultancy

DECEMBER 13, 2021

By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores.

Advertising 52

Advertising Advertisers Retail Shoppers 52