Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. billion by 2026. billion by 2026. Bain) Ecommerce & Online Shopping Stats By 2026, 24% of retail purchases are expected to take place online. Statista) By 2026, the Ecommerce market is expected to total over $8.1 trillion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users. In Q3, Gen Z users grew double digits year over year, accelerating from Q2.

Gen Z 92

Gen Z Millennials Shoppers User-Generated 92

Martech

APRIL 15, 2022

trillion by 2026. This includes expanding digital marketing strategies to the metaverse , which could be a great way to connect with millennial and Gen Z buyers as over half of both groups are interested in using the technology, according to a survey from Morning Consult.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Search Engine Land

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. As video game technology has grown more sophisticated, so has the average gamer.

Transform 77

Transform Gen Z Customer Journey User-Generated 77

Digital Marketer

MARCH 13, 2023

until 2026? For example, if you’re targeting Gen Z, you might experiment with video formats on growing social media platforms like TikTok or Instagram Reels to reach that audience. Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% billion by that time frame.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketers 86

Hubspot Marketing

NOVEMBER 29, 2023

billion by 2026. Social media channels are extremely popular among millennials and Generation Z, the members of your target audience. Here, you can grow demand for your product, services, or institutions as more people choose online education. The data speaks loudly: The global e-learning industry is set to reach $457.8

Education 119

Education eBook Gen Z Marketers 119

Neil Patel

DECEMBER 3, 2021

Burnout is a factor for Generation Z age groups too and this group also wants greater flexibility and control over their schedules, and they’re dissatisfied with their work/life balance. million Americans expect to be working remotely by 2026. Why are staff leaving? Tips to Find and Keep Employees. A 2021 Upwork study shows 40.7

Digital Marketing 109

Digital Marketing Health Gen Z Marketers 109

Econsultancy

FEBRUARY 23, 2022

billion in 2026, at a CAGR of 2.5%. This will mostly be driven by Gen Z and Millennial cohorts who, on average, are watching videos on both free and paid streaming platforms far more than the average individual (42% vs 29% and 40% vs 29%, respectively). TBRC predicts that the size of the global TV ad market will grow from $95.98

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

SmartBrief - Marketing

NOVEMBER 26, 2024

trillion by 2026, a 320% increase African American – projected to reach $2.1 trillion, a 367% increase from 2000 to 2026 Population growth. In the US, Hispanic, African American and Asian American consumers lead the multicultural market with buying power expected to reach $7 trillion by 2025. Forbes ) Digital engagement.

Non-Profit 115

Non-Profit Gen Z Entertainment Millennials 115

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. Gen Z and millennials have direct spending of around a trillion dollars through Snapchat!

Gen Z 103

Gen Z Millennials User-Generated Advertising 103

Econsultancy

DECEMBER 13, 2021

By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores.

Advertising 52

Advertising Advertisers Retail Shoppers 52